Concepedia

Television Scheduling

Television Scheduling is a strategic framework within television studies that governs the temporal organization and placement of television programs within broadcast or streaming service lineups to optimize audience engagement, advertising revenue, and competitive positioning within the media marketplace.

58

Publications

2.3K

Citations

112

Authors

60

Institutions

Publications per year

2017–2026

5

Variants

Tv Scheduling

Parents

Publications

58

A THEORY OF TELEVISION PROGRAM CHOICE

James G. Webster, Jacob J. Wakshlag · Communication Research · 1983 · 197 citations

, , +10

Cast Demographics, Unobserved Segments, and Heterogeneous Switching Costs in a Television Viewing Choice Model

Ron Shachar, John W. Emerson · Journal of Marketing Research · 2000 · 87 citations

, , +15

Scheduling: the last creative act in television?

John Ellis · Media Culture & Society · 2000 · 85 citations

, , +16

Scheduling of Network Television Programs

Jeffrey H. Horen · Management Science · 1980 · 84 citations

, , +17

The Duplication of Viewing Law and Television Media Schedule Evaluation

Robert S. Headen, Jay E. Klompmaker, Roland T. Rust · Journal of Marketing Research · 1979 · 76 citations

, , +10

1–5 of 58

Authors

112

  1. RT
    Roland T. Rust

    University of Maryland, College Park, United States

    5 publications · 221 citations

    5

    h-index

  2. RS
    Robert S. Headen

    University of Alabama, United States

    3 publications · 142 citations

    3

    h-index

  3. JE
    Jay E. Klompmaker

    University of North Carolina at Chapel Hill, United States

    3 publications · 142 citations

    3

    h-index

  4. DH
    Dennis H. Gensch

    University of Wisconsin–Milwaukee, United States

    2 publications · 102 citations

    2

    h-index

  5. TH
    Taisto Hujanen

    2 publications · 27 citations

    2

    h-index

1–5 of 112

Institutions

60

  1. The University of Texas at Austin

    Austin, United States

    3 h-index

    3 publications

    113 citations

  2. Cornell University

    Ithaca, United States

    2 h-index

    2 publications

    60 citations

  3. University of South Australia

    Adelaide, Australia

    2 h-index

    7 publications

    253 citations

  4. University of Memphis

    Memphis, United States

    2 h-index

    2 publications

    55 citations

  5. University of Iowa

    Iowa City, United States

    2 h-index

    2 publications

    97 citations

  6. University of Oslo

    Oslo, Norway

    2 h-index

    4 publications

    137 citations

  7. University of Georgia

    Athens, United States

    2 h-index

    4 publications

    206 citations

  8. Bournemouth University

    Poole, United Kingdom

    1 h-index

    1 publications

    85 citations

1–8 of 60

Venues

  1. Journal of Marketing Research

    9 publications · 416 citations

    9

    h-index

  2. Media Culture & Society

    4 publications · 136 citations

    4

    h-index

  3. Journal of Advertising Research

    JAR · 4 publications · 126 citations

    4

    h-index

  4. Journal of Broadcasting & Electronic Media

    3 publications · 90 citations

    3

    h-index

  5. International Journal of Production Research

    2 publications · 46 citations

    2

    h-index

1–5