Spontaneous Buying

Spontaneous Buying is a consumer behavior phenomenon characterized by an unplanned, immediate purchase decision made at the moment of acquisition, distinguished from other impulse buying subtypes by its lack of prior intent and minimal cognitive deliberation.

19

Publications

900

Citations

46

Authors

24

Institutions

Publications per year

2017–2026

9

Authors

46

  1. WP
    William P. Putsis

    London Business School, United Kingdom

    2 publications · 119 citations

    2

    h-index

  2. BS
    Basu Swastha Dharmmesta

    Universitas Gadjah Mada, Indonesia

    1 publications · 15 citations

    1

    h-index

  3. MH
    Markku Haakana

    University of Helsinki, Finland

    1 publications · 89 citations

    1

    h-index

  4. TB
    Timofei Bogomolov

    University of South Australia, Australia

    1 publications · 14 citations

    1

    h-index

  5. JN
    Jawaria Nasir

    University of Gujrat, Pakistan

    1 publications · 22 citations

    1

    h-index

1–5 of 46

Venues

  1. Journal of Marketing Research

    2 publications · 119 citations

    2

    h-index

  2. Journal of Retailing and Consumer Services

    2 publications · 193 citations

    2

    h-index

  3. Addictive Behaviors

    1 publications · 35 citations

    1

    h-index

  4. RePEc: Research Papers in Economics

    Repository · 1 publications · 24 citations

    1

    h-index

  5. Journal of Product & Brand Management

    1 publications · 19 citations

    1

    h-index

1–5