Basu Swastha Dharmmesta

The Effect Of Perceived Justice On Customer Satisfaction In The Service Recovery Context: Testing Mediating Variables

Jeanne Ellyawati, B.M. Purwanto, Basu Swastha Dharmmesta · Journal of Service Science (JSS) · 2012 · 26 citations · Full text

Business, Marketing, Retail Management +16

Subjective norm vs dogmatism: Christian consumer attitude towards Islamic TV advertising

Hendy Mustiko Aji, Basu Swastha Dharmmesta · Journal of Islamic marketing · 2019 · 25 citations

Business, Communication, Social Psychology +12

The Role of Consumer Involvement as a Moderating Variable: The Relationship Between Consumer Satisfaction and Corporate Image on Service Loyalty

Rifyal Dahlawy Chalil, Basu Swastha Dharmmesta · Journal of Asian Scientific Research · 2015 · 16 citations · Full text

Business, Marketing, Marketing Management +10

NORMATIVE MODERATORS OF IMPULSE BUYING BEHAVIOR

Danes Jaya Negara, Basu Swastha Dharmmesta · Gadjah Mada International Journal of Business · 2003 · 15 citations · Full text

Business, Marketing, Psychology +14

WHAT HAPPENS AFTER THEY LAUGH: HOW HUMOROUS ADVERTISEMENTS HAVE AN EFFECT ON CONSUMERS’ ATTITUDES, WORD OF MOUTH INTENTIONS, AND PURCHASE INTENTIONS, WITH THE NEED FOR HUMOR PLAYING A MODERATING ROLE

Alfian Budi Primanto, Basu Swastha Dharmmesta · Journal of Indonesian Economy and Business · 2019 · 14 citations · Full text

Business, Marketing, Marketing Management +17