Concepedia

Alfian Budi Primanto

AB

Statistics

Publications

1

Citations

14

H-Index

1

Active since

2019

Affiliations

ADA University(Current)

Alfian Budi Primanto is an author at ADA University specializing in consumer engagement, advertising effectiveness, and humor studies.

Top concepts

ArtsBrandingMarketingManagementAdvertisingCommunicationHumor StudiesMedia MarketingConsumer BehaviorConsumer Research

Publications per year

2019–2019

1

Publications

1

WHAT HAPPENS AFTER THEY LAUGH: HOW HUMOROUS ADVERTISEMENTS HAVE AN EFFECT ON CONSUMERS’ ATTITUDES, WORD OF MOUTH INTENTIONS, AND PURCHASE INTENTIONS, WITH THE NEED FOR HUMOR PLAYING A MODERATING ROLE

Alfian Budi Primanto, Basu Swastha Dharmmesta · Journal of Indonesian Economy and Business · 2019 · 14 citations · Full text

Consumer Uncertainty, Mouth Intention, Digital Marketing +24

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