Concepedia

Solicitation Strategy

Solicitation Strategy is a systematic framework within donor acquisition and major gifts marketing that specifies the targeted methods, timing, and sequencing of appeals designed to elicit philanthropic contributions from identified prospective donors.

17

Publications

785

Citations

49

Authors

35

Institutions

Publications per year

2017–2026

4

Parents

Publications

17

Revisiting Parental Monitoring: Evidence that Parental Solicitation Can be Effective When Needed Most

Robert D. Laird, Matthew D. Marrero, Miranda Sentse · Journal of Youth and Adolescence · 2009 · 151 citations · Full text

, , +5

Increasing Contributions in Solicitation Campaigns: The Use of Large and Small Anchorpoints

Cynthia Fraser, Robert E. Hite, Paul Sauer · Journal of Consumer Research · 1988 · 110 citations

, , +8

The ABCs of charitable solicitation

Jonathan Meer, Harvey S. Rosen · Journal of Public Economics · 2010 · 102 citations

, , +11

Toward an Optimal Donation Solicitation: Evidence from the Field of the Differential Influence of Donor-Related and Organization-Related Information on Donation Choice and Amount

Tatiana Fajardo, Claudia Townsend, Willy Bolander · Journal of Marketing · 2017 · 79 citations

, , +13

Finding the funds in fun runs: exploring physical activity events as fundraising tools in the nonprofit sector

Joan Higgins, Lara L. Lauzon · International Journal of Nonprofit and Voluntary Sector Marketing · 2003 · 78 citations

, , +10

1–5 of 17

Authors

49

  1. YL
    Yuezhou Lv

    Tsinghua University, China

    2 publications · 38 citations

    2

    h-index

  2. TM
    Thomas Moscibroda

    Microsoft (United States), United States

    2 publications · 38 citations

    2

    h-index

  3. RA
    Robert A. Bell

    University of California, Davis, United States

    1 publications · 16 citations

    1

    h-index

  4. AH
    Adam Hepworth

    UNSW Sydney, Australia

    1 publications · 16 citations

    1

    h-index

  5. MD
    Matthew D. Marrero

    University of New Orleans, United States

    1 publications · 151 citations

    1

    h-index

1–5 of 49

Institutions

35

  1. Tsinghua University

    Beijing, China

    2 h-index

    3 publications

    58 citations

  2. Microsoft Research Asia (China)

    Beijing, China

    2 h-index

    2 publications

    38 citations

  3. Pennsylvania State University

    State College, United States

    1 h-index

    2 publications

    26 citations

  4. Northern Arizona University

    Flagstaff, United States

    1 h-index

    1 publications

    32 citations

  5. Microsoft (United States)

    Redmond, United States

    1 h-index

    1 publications

    18 citations

  6. University of Miami

    Coral Gables, United States

    1 h-index

    1 publications

    79 citations

  7. Texas A&M University

    College Station, United States

    1 h-index

    1 publications

    102 citations

  8. University of Southern Maine

    Portland, United States

    1 h-index

    1 publications

    49 citations

1–8 of 35

Venues

  1. American Economic Review

    1 publications · 27 citations

    1

    h-index

  2. Western Journal of Communication

    1 publications · 16 citations

    1

    h-index

  3. Journal of Library Administration

    JLA · 1 publications · 20 citations

    1

    h-index

  4. Journal of Marketing

    JM · 1 publications · 79 citations

    1

    h-index

  5. Neurology Clinical Practice

    1 publications · 30 citations

    1

    h-index

1–5