Donor Acquisition
Donor Acquisition is a strategic fundraising process that identifies and engages potential donors to establish initial giving relationships, distinguishing itself from other fundraising activities by focusing specifically on converting non-donors into first-time contributors.
426
Publications
18.6K
Citations
1.5K
Authors
687
Institutions
Publications per year
2017–2026
91
426
The Gift Relationship: From Human Blood to Social Policy.
Mary Douglas, Richard M. Titmuss · Man · 1971 · 1.3K citations
The Gift Relationship: From Human Blood to Social Policy.
Robert N. Wilson, Richard M. Titmuss · Social Forces · 1972 · 599 citations
William T. Harbaugh · Journal of Public Economics · 1998 · 533 citations
1–5 of 426
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687
American Red Cross
Washington, United States
10 h-index
44 publications
1.5K citations
University of California, San Francisco
San Francisco, United States
7 h-index
14 publications
345 citations
Canadian Blood Services
Ottawa, Canada
7 h-index
15 publications
258 citations
Universität Hamburg
Hamburg, Germany
7 h-index
14 publications
432 citations

New York Blood Center
New York, United States
7 h-index
12 publications
426 citations

University of Minnesota
Minneapolis, United States
6 h-index
21 publications
1.4K citations
Australian Red Cross Lifeblood
Sydney, Australia
6 h-index
15 publications
271 citations
University of Cambridge
Cambridge, United Kingdom
6 h-index
13 publications
762 citations
1–8 of 687
28 publications · 723 citations
18
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17 publications · 656 citations
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15 publications · 436 citations
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Repository · 13 publications · 339 citations
11
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9 publications · 680 citations
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