Concepedia

Gift Ask Optimization

Gift Ask Optimization is a strategic methodology in donor acquisition that systematically determines the optimal solicitation amount for individual donors by balancing giving capacity, solicitation history, and psychological thresholds to maximize both gift size and donation probability.

3

Publications

80

Citations

9

Authors

6

Institutions

Publications per year

2017–2026

2

Parents

Publications

3

1–3 of 3

Authors

9

  1. AÖ
    Armağan Özbilge

    McMaster University, Canada

    1 publications · 36 citations

    1

    h-index

  2. DZ
    Dali Zhang

    Shanghai Jiao Tong University, China

    1 publications · 18 citations

    1

    h-index

  3. JL
    Jianwen Luo

    Tsinghua University, China

    1 publications · 18 citations

    1

    h-index

  4. BJ
    Bradley J. Ruffle

    Ben-Gurion University of the Negev, Israel

    1 publications · 26 citations

    1

    h-index

  5. TR
    Todd R. Kaplan

    University of Exeter, United Kingdom

    1 publications · 26 citations

    1

    h-index

1–5 of 9

Institutions

6

  1. University of Haifa

    Haifa, Israel

    1 h-index

    1 publications

    26 citations

  2. University of Exeter

    Exeter, United Kingdom

    1 h-index

    1 publications

    26 citations

  3. Shanghai Jiao Tong University

    Shanghai, China

    1 h-index

    3 publications

    54 citations

  4. McMaster University

    Hamilton, Canada

    1 h-index

    3 publications

    108 citations

  5. Ben-Gurion University of the Negev

    Beersheba, Israel

    1 h-index

    1 publications

    26 citations

  6. Luleå University of Technology

    Luleå, Sweden

    1 h-index

    1 publications

    18 citations

1–6 of 6

Venues

  1. European Economic Review

    1 publications · 26 citations

    1

    h-index

  2. Omega

    1 publications · 18 citations

    1

    h-index

  3. European Journal of Operational Research

    1 publications · 36 citations

    1

    h-index

1–3