Omega · 2017 · 18 citations · 14 references
ManagementBusiness EconomicsPricing StrategyGift ExchangeGift SolicitationPrice OptimizationGift Ask OptimizationGift BuyingGift Card ProcessingGift CardsGift Size OptimizationJoint Pricing Decisions
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The Deadweight Loss of Christmas
Joel Waldfogel · American Economic Review · 1993 · 299 citations
Jennifer Pate Offenberg · The Journal of Economic Perspectives · 2007 · 59 citations · Full text
Analysis of free gift card program effectiveness
Moutaz Khouja, Jingming Pan, Brian T. Ratchford et al. · Journal of Retailing · 2011 · 48 citations