Concepedia

Gift Size Optimization

Gift Size Optimization is a methodological framework in direct mail fundraising that systematically determines the optimal donation amount prompts to maximize donor response and contribution levels by balancing donor capacity, solicitation context, and historical giving behavior.

3

Publications

63

Citations

8

Authors

5

Institutions

Publications per year

2017–2026

1

Parents

Publications

3

1–3 of 3

Authors

8

  1. JL
    Jeffrey L. Stinson

    Central Washington University, United States

    1 publications · 14 citations

    1

    h-index

  2. NH
    Norman H. Anderson

    University of California San Diego, United States

    1 publications · 31 citations

    1

    h-index

  3. JL
    Jianwen Luo

    Tsinghua University, China

    1 publications · 18 citations

    1

    h-index

  4. DZ
    Dali Zhang

    Shanghai Jiao Tong University, China

    1 publications · 18 citations

    1

    h-index

  5. CC
    Cheryl C. Graesser

    1 publications · 31 citations

    1

    h-index

1–5 of 8

Institutions

5

  1. Northcentral University

    San Diego, United States

    1 h-index

    1 publications

    14 citations

  2. Shanghai Jiao Tong University

    Shanghai, China

    1 h-index

    3 publications

    54 citations

  3. Central Washington University

    Ellensburg, United States

    1 h-index

    1 publications

    14 citations

  4. University of Oregon

    Eugene, United States

    1 h-index

    1 publications

    14 citations

  5. Luleå University of Technology

    Luleå, Sweden

    1 h-index

    1 publications

    18 citations

1–5 of 5

Venues

  1. Omega

    1 publications · 18 citations

    1

    h-index

  2. Journal of Experimental Psychology

    1 publications · 31 citations

    1

    h-index

  3. Journal of Sport Management

    JSM · 1 publications · 14 citations

    1

    h-index

1–3