Gift Cards

Gift Cards is a non-monetary reward instrument that functions as a prepaid voucher redeemable for goods or services from a specific provider, distinguishing it from cash equivalents by its restricted usability and symbolic value in incentive systems.

76

Publications

2.7K

Citations

229

Authors

132

Institutions

Publications per year

2017–2026

29

Variants

Gift CertificatesStored-value Cards

Authors

229

  1. JZ
    Jing Zhou

    University of North Carolina at Charlotte, United States

    5 publications · 156 citations

    5

    h-index

  2. MK
    Moutaz Khouja

    University of North Carolina at Charlotte, United States

    5 publications · 156 citations

    5

    h-index

  3. JP
    Jingming Pan

    University of Electronic Science and Technology of China, China

    3 publications · 82 citations

    3

    h-index

  4. AG
    Ayelet Gneezy

    University of California San Diego, United States

    2 publications · 152 citations

    2

    h-index

  5. LS
    Lars Stole

    University of Chicago, United States

    2 publications · 128 citations

    2

    h-index

1–5 of 229

Venues

  1. SSRN Electronic Journal

    Repository · 5 publications · 93 citations

    5

    h-index

  2. Journal of Retailing

    4 publications · 132 citations

    4

    h-index

  3. Psychology and Marketing

    3 publications · 108 citations

    3

    h-index

  4. European Journal of Operational Research

    3 publications · 66 citations

    3

    h-index

  5. Journal of Consumer Marketing

    3 publications · 52 citations

    3

    h-index

1–5