Chia‐Mei Shih

Relationships among customer loyalty programs, service quality, relationship quality and loyalty

Wei‐Ming Ou, Chia‐Mei Shih, Chin‐Yuan Chen et al. · Chinese Management Studies · 2011 · 124 citations

Customer Satisfaction, Customer Loyalty Program, Consumer Research +16

The Impact of Marketing Knowledge among Managers on Marketing Capabilities and Business Performance

Ming‐Tien Tsai, Chia‐Mei Shih · 2004 · 110 citations

Customer Satisfaction, Resource-based View, Superior Marketing Capabilities +14

Effects of ethical sales behaviour, expertise, corporate reputation, and performance on relationship quality and loyalty

Wei‐Ming Ou, Chia‐Mei Shih, Chin-Yuan Chen et al. · Service Industries Journal · 2011 · 59 citations

The Influences of Organizational and Personal Ethics on Role Conflict among Marketing Managers: An Empirical Investigation

Ming‐Tien Tsai, Chia‐Mei Shih · 2005 · 29 citations

Business Culture, Organizational Characteristic, Organizational Culture +16

Effects of ethical sales behaviour on satisfaction, trust, commitment, retention and words-of-mouth

Wei‐Ming Ou, Chia‐Mei Shih, Chin-Yuan Chen · International Journal of Commerce and Management · 2015 · 24 citations

Customer Satisfaction, Consumer Study, Consumer Research +16