Concepedia

Donor Targeting

Donor Targeting is a strategic methodology within donor acquisition that identifies and prioritizes prospective donors based on specific demographic, behavioral, or psychographic characteristics to optimize resource allocation and increase the likelihood of donation.

44

Publications

2.4K

Citations

178

Authors

112

Institutions

Publications per year

2017–2026

8

Parents

Publications

44

Strengthening agricultural innovation capacity: are innovation brokers the answer?

Laurens Klerkx, Andy Hall, Cees Leeuwis · International Journal of Agricultural Resources Governance and Ecology · 2009 · 305 citations

, , +16

Self-Targeting: Evidence from a Field Experiment in Indonesia

Vivi Alatas, Abhijit Banerjee, Rema Hanna et al. · Journal of Political Economy · 2016 · 201 citations · Full text

, , +15

Donor influence in multilateral development banks: The case of the Asian Development Bank

Christopher Kilby · The Review of International Organizations · 2006 · 195 citations

, , +16

Responses to different charity appeals: the impact of donor characteristics on the amount of donations

Bodo B. Schlegelmilch, Alix Love, Adamantios Diamantopoulos · European Journal of Marketing · 1997 · 123 citations

, , +12

Countdown to 2015: tracking donor assistance to maternal, newborn, and child health

Timothy Powell‐Jackson, Josephine Borghi, Dirk H Mueller et al. · The Lancet · 2006 · 105 citations

, , +12

1–5 of 44

Authors

178

  1. BB
    Bodo B. Schlegelmilch

    Vienna University of Economics and Business, Austria

    2 publications · 177 citations

    2

    h-index

  2. RM
    Robert Montgomery

    University Hospital of the West Indies, Jamaica

    2 publications · 30 citations

    2

    h-index

  3. MA
    Mark A. Mitchell

    University of Illinois Urbana-Champaign, United States

    2 publications · 30 citations

    2

    h-index

  4. SP
    Sara Pace Jones

    Claremont Graduate University, United States

    1 publications · 33 citations

    1

    h-index

  5. AK
    Abidullah Khan

    National University of Malaysia, Malaysia

    1 publications · 21 citations

    1

    h-index

1–5 of 178

Institutions

112

  1. Canadian Blood Services

    Ottawa, Canada

    4 h-index

    11 publications

    268 citations

  2. University of California, San Francisco

    San Francisco, United States

    2 h-index

    9 publications

    841 citations

  3. Westat (United States)

    Rockville, United States

    2 h-index

    9 publications

    851 citations

  4. University of British Columbia

    Vancouver, Canada

    2 h-index

    2 publications

    80 citations

  5. Établissement Français du Sang

    Paris, France

    2 h-index

    2 publications

    126 citations

  6. University of Ottawa

    Ottawa, Canada

    2 h-index

    9 publications

    170 citations

  7. South African National Blood Service

    Roodepoort, South Africa

    2 h-index

    3 publications

    137 citations

  8. Erasmus University Rotterdam

    Rotterdam, The Netherlands

    2 h-index

    4 publications

    113 citations

1–8 of 112

Venues

  1. Vox Sanguinis

    3 publications · 102 citations

    3

    h-index

  2. European Journal of Marketing

    EJM · 2 publications · 177 citations

    2

    h-index

  3. Transfusion Medicine

    2 publications · 126 citations

    2

    h-index

  4. The Review of International Organizations

    2 publications · 261 citations

    2

    h-index

  5. Transfusion and Apheresis Science

    2 publications · 58 citations

    2

    h-index

1–5