Social Class Segmentation

Social Class Segmentation is a demographic segmentation variable that categorizes consumers into distinct hierarchical groups based on shared socioeconomic status, typically determined by income, education, occupation, and wealth, to differentiate consumer behavior and preferences within a broader market segmentation framework.

85

Publications

4.4K

Citations

167

Authors

93

Institutions

Publications per year

2017–2026

7

Variants

Socioeconomic Segmentation

Authors

167

  1. HL
    H. Lee Mathews

    Pennsylvania State University, United States

    2 publications · 154 citations

    2

    h-index

  2. CM
    Charles M. Schaninger

    University at Albany, State University of New York, United States

    2 publications · 95 citations

    2

    h-index

  3. JW
    John W. Slocum

    Southern Methodist University, United States

    2 publications · 154 citations

    2

    h-index

  4. CR
    Chester R. Wasson

    Northern Illinois University, United States

    2 publications · 28 citations

    2

    h-index

  5. KU
    Karl Ulrich Mayer

    Max Planck Institute for Human Development, Germany

    2 publications · 244 citations

    2

    h-index

1–5 of 167

Venues

  1. Journal of Marketing

    JM · 5 publications · 203 citations

    5

    h-index

  2. Journal of Marketing Research

    4 publications · 130 citations

    4

    h-index

  3. Leisure Studies

    3 publications · 336 citations

    3

    h-index

  4. European Journal of Marketing

    EJM · 3 publications · 62 citations

    3

    h-index

  5. PubMed

    Repository · 2 publications · 29 citations

    2

    h-index

1–5