Service Sales is a strategic business process within service marketing that encompasses the methods, models, and practices specifically designed to facilitate the exchange of intangible, customer-centric offerings between organizations and clients, distinguished by its focus on relationship building, solution customization, and value co-creation throughout the sales lifecycle.
122
Publications
10.2K
Citations
243
Authors
144
Institutions
Publications per year
2017–2026
34
Parents
Publications
122
Marketing Services: Competing Through Quality
Boris W. Becker, Leonard L. Berry, A. Parasuraman · Journal of Marketing · 1992 · 2.2K citations
1–5 of 122
Authors
243
- TY
4
h-index
- ES
4
h-index
- CK
4
h-index
- YS
4
h-index
- TS
4
h-index
1–5 of 243
Institutions
144
Linköping University
Linköping, Sweden
5 h-index
9 publications
1.3K citations
UNSW Sydney
Sydney, Australia
4 h-index
9 publications
592 citations
North China Electric Power University
Beijing, China
3 h-index
9 publications
500 citations
Aalto University
Espoo, Finland
3 h-index
6 publications
173 citations
University of Warwick
Coventry, United Kingdom
2 h-index
3 publications
66 citations
University of North Carolina at Chapel Hill
Chapel Hill, United States
2 h-index
2 publications
1.1K citations
Vels University
Chennai, India
2 h-index
2 publications
197 citations
University of Vaasa
Vaasa, Finland
2 h-index
4 publications
338 citations
1–8 of 144
Venues
- Journal of service management
7 publications · 703 citations
7
h-index
- Industrial Marketing Management
7 publications · 1.1K citations
7
h-index
- Journal of Service Research
JSR · 6 publications · 460 citations
6
h-index
- Journal of Services Marketing
5 publications · 101 citations
5
h-index
- Journal of Marketing
JM · 5 publications · 3.4K citations
5
h-index
1–5