Concepedia

Self-referential Appeals

Self-Referential Appeals is a rhetorical strategy within the domain of emotional appeals that explicitly directs the audience to reflect upon their own beliefs, experiences, or identity as a means of fostering personal resonance and persuasive impact.

17

Publications

2K

Citations

37

Authors

25

Institutions

Publications per year

2017–2026

1

Parents

Publications

17

Self‐Referencing and Persuasion: Narrative Transportation versus Analytical Elaboration

Jennifer Edson Escalas · Journal of Consumer Research · 2007 · 704 citations

, , +10

Effects of Self-Referencing on Persuasion

Robert E. Burnkrant, H. Rao Unnava · Journal of Consumer Research · 1995 · 378 citations

, , +14

Moderators of the Impact of Self-Reference on Persuasion

Joan Meyers‐Levy, Laura A. Peracchio · Journal of Consumer Research · 1996 · 195 citations

, , +13

The interaction of message frames and reference points in prosocial persuasive appeals

Peggy Sue Loroz · Psychology and Marketing · 2007 · 135 citations

, , +10

The effect of dissonant persuasive communications upon changes in a self-referring attitude1

Allen E. Bergin · Journal of Personality · 1962 · 118 citations

, , +9

1–5 of 17

Authors

37

  1. KD
    Kathleen Debevec

    University of Massachusetts Amherst, United States

    2 publications · 96 citations

    2

    h-index

  2. TC
    Timothy C. Brock

    The Ohio State University, United States

    1 publications · 28 citations

    1

    h-index

  3. LS
    Lexine Stapinski

    UNSW Sydney, Australia

    1 publications · 55 citations

    1

    h-index

  4. JL
    Jeonggyu Lee

    Soongsil University, South Korea

    1 publications · 54 citations

    1

    h-index

  5. IW
    Iris W. Hung

    National University of Singapore, Singapore

    1 publications · 15 citations

    1

    h-index

1–5 of 37

Institutions

25

  1. Chinese University of Hong Kong

    Hong Kong, Hong Kong

    1 h-index

    1 publications

    15 citations

  2. St. Bonaventure University

    Allegany, United States

    1 h-index

    1 publications

    12 citations

  3. University of Bristol

    Bristol, United Kingdom

    1 h-index

    3 publications

    165 citations

  4. University of Wisconsin–Milwaukee

    Milwaukee, United States

    1 h-index

    1 publications

    195 citations

  5. Macquarie University

    Sydney, Australia

    1 h-index

    1 publications

    55 citations

  6. National Chengchi University

    Taipei, Taiwan

    1 h-index

    1 publications

    43 citations

  7. Institute of Physics

    London, United Kingdom

    1 h-index

    1 publications

    32 citations

  8. Fisher College

    Boston, United States

    1 h-index

    1 publications

    378 citations

1–8 of 25

Venues

  1. Journal of Consumer Research

    JCR · 3 publications · 1.3K citations

    3

    h-index

  2. Psychology and Marketing

    2 publications · 220 citations

    2

    h-index

  3. 1

    h-index

  4. Journal of Consumer Affairs

    JCA · 1 publications · 43 citations

    1

    h-index

  5. Journal of Personality

    1 publications · 118 citations

    1

    h-index

1–5