Concepedia
Statistics
Publications
12
Citations
550
H-Index
11
Active since
2008
Affiliations
National University of Singapore(Current)
Hong Kong University of Science and Technology
Chinese University of Hong Kong
Fudan University
Iris W. Hung is an author at National University of Singapore specializing in psychology, social psychology, and social sciences.
Publications per year
2008–2020
From Firm Muscles to Firm Willpower: Understanding the Role of Embodied Cognition in Self-Regulation
Iris W. Hung, Aparna A. Labroo · Journal of Consumer Research · 2010 · 121 citations
Social Sciences, Psychology, Social Psychology +15
Differences in Perspective and the Influence of Charitable Appeals: When Imagining Oneself as the Victim is not Beneficial
Iris W. Hung, Robert S. Wyer · Journal of Marketing Research · 2009 · 74 citations
Social Sciences, Psychology, Social Psychology +17
Lenses of the Heart: How Actors’ and Observers’ Perspectives Influence Emotional Experiences
Iris W. Hung, Anirban Mukhopadhyay · Journal of Consumer Research · 2011 · 74 citations
Social Sciences, Psychology, Social Psychology +8
Mirror, Mirror on the Retail Wall: Self-Focused Attention Promotes Reliance on Feelings in Consumer Decisions
Hannah H. Chang, Iris W. Hung · Journal of Marketing Research · 2018 · 60 citations
Relaxation Increases Monetary Valuations
Michel Tuan Pham, Iris W. Hung, Gerald J. Gorn · Journal of Marketing Research · 2011 · 54 citations
1–5 of 12