Concepedia
Statistics
Publications
3
Citations
89
H-Index
Active since
2020
Affiliations
Soongsil University(Current)
University of Massachusetts Lowell
Jeonggyu Lee is an author at Soongsil University specializing in business, consumer behavior, and mental models.
Publications per year
2020–2020
How to easily facilitate consumers’ mental simulation through advertising: the effectiveness of self-referencing image dynamics on purchase intention
Mark Yi‐Cheon Yim, Young K. Kim, Jeonggyu Lee · International Journal of Advertising · 2020 · 54 citations
Business, Marketing, Psychology +15
Do consumers use tipping to monitor service? Role of power and embarrassment
Jeonggyu Lee, Anubhav Aggarwal, Hoori Rafieian et al. · Journal of Retailing and Consumer Services · 2020 · 19 citations
Business, Marketing, Marketing Management +6
Exploring the impact of the physical conditions of mannequin displays on mental simulation: An embodied cognition theory perspective
Mark Yi‐Cheon Yim, Jeonggyu Lee, Haeyoung Jeong · Journal of Retailing and Consumer Services · 2020 · 16 citations
Social Sciences, Behavioral Sciences, Psychology +16
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