Haeyoung Jeong

Addressing food waste: How to position upcycled foods to different generations

Jintao Zhang, Hongjun Ye, Siddharth Bhatt et al. · Journal of Consumer Behaviour · 2020 · 92 citations · Full text

Food Scarcity, Nutrition, Sustainable Food System +22

Food Waste and Upcycled Foods: Can a Logo Increase Acceptance of Upcycled Foods?

Siddharth Bhatt, Hongjun Ye, Jonathan Deutsch et al. · Journal of Food Products Marketing · 2021 · 49 citations · Full text

Red price? Red flag! Eye‐tracking reveals how one red price can hurt a retailer

Hongjun Ye, Siddharth Bhatt, Haeyoung Jeong et al. · Psychology and Marketing · 2020 · 38 citations

Red Flag, Consumer Uncertainty, Behavioral Decision Making +21

Facing the “Right” Side? The Effect of Product Facing Direction

Yuli Zhang, Hyokjin Kwak, Haeyoung Jeong et al. · Journal of Advertising · 2018 · 20 citations

When should retailers increase prices during a crisis? A longitudinal inquiry during the <scp>COVID</scp>‐19 pandemic

Haeyoung Jeong, Hongjun Ye, Siddharth Bhatt et al. · Journal of Consumer Behaviour · 2021 · 19 citations · Full text