School Branding is a strategic communication framework within educational public relations that differentiates an institution by articulating its unique identity, values, and mission to internal and external stakeholders.
54
Publications
2.3K
Citations
110
Authors
62
Institutions
Publications per year
2017–2026
16
Variants
Educational Branding
Publications
54
Universities sell their brands
David L. Bunzel · Journal of Product & Brand Management · 2007 · 161 citations
The Symbolism of Effective Schools
Terrence E. Deal · The Elementary School Journal · 1985 · 145 citations
Mapping school types in England
Steven J. Courtney · Oxford Review of Education · 2015 · 131 citations · Full text
1–5 of 54
Authors
110
- AM
3
h-index
- CD
2
h-index
- JR
2
h-index
- PJ
2
h-index
- SP
2
h-index
1–5 of 110
Institutions
62
IILM Institute for Higher Education
New Delhi, India
2 h-index
2 publications
67 citations
University of Manchester
Manchester, United Kingdom
2 h-index
3 publications
243 citations
UNSW Sydney
Sydney, Australia
2 h-index
2 publications
31 citations
Saint Joseph's University
Philadelphia, United States
1 h-index
2 publications
20 citations
The University of Texas at Austin
Austin, United States
1 h-index
1 publications
13 citations
Tra Vinh University
Trà Vinh, Vietnam
1 h-index
2 publications
38 citations
Dartmouth Hospital
Dartmouth, United Kingdom
1 h-index
1 publications
78 citations
Santa Clara University
Santa Clara, United States
1 h-index
1 publications
161 citations
1–8 of 62
Venues
- Journal of Marketing for HIGHER EDUCATION
4 publications · 329 citations
4
h-index
- The Journal of Higher Education
JHE · 2 publications · 329 citations
2
h-index
- Educational leadership
EL · 2 publications · 28 citations
2
h-index
- Journal of School Leadership
JSL · 1 publications · 13 citations
1
h-index
- Place Branding
1 publications · 11 citations
1
h-index
1–5