Concepedia

Larry H. Litten

LH

Statistics

Publications

16

Citations

1.1K

H-Index

13

Active since

1979

Affiliations

Dartmouth Hospital(Current)

Larry H. Litten is an author at Dartmouth Hospital specializing in education, higher education, and marketing.

Top concepts

EducationHigher EducationMarketingBusinessManagementEducation PolicyEconomicsBusiness StrategyMarketing StrategySecondary Education

Publications per year

1979–2007

16

Publications

16

Strategic Marketing for Educational Institutions

Larry H. Litten, Philip Kotler, Karen Fox · The Journal of Higher Education · 1987 · 316 citations

History Of Marketing, Management, Business +5

Different Strokes in the Applicant Pool

Larry H. Litten · The Journal of Higher Education · 1982 · 225 citations

Image Size Additional, Stroke Rehabilitation, Associate Director +10

Different Strokes in the Applicant Pool: Some Refinements in a Model of Student College Choice

Larry H. Litten · The Journal of Higher Education · 1982 · 102 citations

Student Retention, Different Strokes, Applicant Pool +8

Marketing Higher Education: Benefits and Risks for the American Academic System

Larry H. Litten · The Journal of Higher Education · 1980 · 100 citations

Image Size Additional, Higher Education Finance, American Academic System +8

Applying Market Research in College Admissions

William J. Kehoe, Larry H. Litten, Daniel F. Sullivan et al. · Journal of Marketing Research · 1984 · 72 citations

Economics, Market Development, Market Analysis +5

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