Concepedia

Sapna Popli

SP

8

Publications

470

Citations

8

H-Index

2005

Active since

Affiliations

Institute of Management Technology(Current)

International Management Institute

IILM Institute for Higher Education

ICFAI University, Dehradun

Sapna Popli is an author at Institute of Management Technology specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingLeadershipBrand EquityBrand StrategyBrand AwarenessHuman ResourcesBrand ManagementBrand Development

Publications per year

2005–2021

8

Publications

8

Drivers of Employee Engagement: The Role of Leadership Style

Sapna Popli, Irfan Rizvi · Global Business Review · 2016 · 160 citations

Strategic Human Resources, Education, Human Resource Management +18

Exploring the relationship between service orientation, employee engagement and perceived leadership style: a study of managers in the private service sector organizations in India

Sapna Popli, Irfan Rizvi · Journal of Services Marketing · 2015 · 94 citations

Work Attitude, Service Orientation Relationship, Service Leadership +13

Leadership style and service orientation: the catalytic role of employee engagement

Sapna Popli, Irfan Rizvi · Journal of Service Theory and Practice · 2017 · 63 citations

Organizational Characteristic, Human Resource Management, Organizational Behavior +17

Ensuring customer delight: a quality approach to excellence in management education

Sapna Popli · Quality in Higher Education · 2005 · 62 citations

Total Quality Management, Customer Satisfaction, Customer Experience +19

Measuring consumer-based brand equity for Indian business schools

Ashita Aggarwal Sharma, Vithala R. Rao, Sapna Popli · Journal of Marketing for HIGHER EDUCATION · 2013 · 41 citations

Consumer Research, Brand Strategy, Business School Positioning +16

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