Statistics
Publications
1
Citations
161
H-Index
1
Active since
2007
Affiliations
Santa Clara University(Current)
David L. Bunzel is an author at Santa Clara University specializing in marketing strategy, school branding, and business.
Publications per year
2007–2007
1
1
Universities sell their brands
David L. Bunzel · Journal of Product & Brand Management · 2007 · 161 citations
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