Scarcity Perception

Scarcity Perception is a psychological construct in consumer behavior theory that denotes the perceived limited availability of a product or opportunity, distinguishing it from objective scarcity by emphasizing subjective appraisals of rarity, time constraints, or exclusive access as drivers of impulsive purchase decisions.

163

Publications

9.4K

Citations

423

Authors

272

Institutions

Publications per year

2017–2026

87

Authors

423

  1. SG
    Shipra Gupta

    University of Illinois at Springfield, United States

    5 publications · 251 citations

    5

    h-index

  2. AR
    Amy R. Krosch

    New York University, United States

    4 publications · 421 citations

    4

    h-index

  3. DM
    David M. Amodio

    New York University, United States

    4 publications · 421 citations

    4

    h-index

  4. ML
    Michael Lynn

    Emory University, United States

    4 publications · 429 citations

    4

    h-index

  5. CR
    Caroline Roux

    Concordia University, Canada

    2 publications · 332 citations

    2

    h-index

1–5 of 423

Venues

  1. Journal of Personality and Social Psychology

    5 publications · 437 citations

    5

    h-index

  2. Psychology and Marketing

    5 publications · 423 citations

    5

    h-index

  3. Journal of the Academy of Marketing Science

    4 publications · 242 citations

    4

    h-index

  4. Psychological Science

    3 publications · 512 citations

    3

    h-index

  5. Frontiers in Psychology

    3 publications · 106 citations

    3

    h-index

1–5