Relevant Consumer Group
Relevant Consumer Group is a theoretical construct within consumer behavior research that denotes a specified subset of consumers distinguished by shared characteristics or behaviors directly pertinent to the consumption context under investigation.
31
Publications
857
Citations
94
Authors
48
Institutions
Publications per year
2017–2026
9
Parents
31
Branding is no longer child's play!
Martin Lindström · Journal of Consumer Marketing · 2004 · 75 citations
1–5 of 31
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48

Western Sydney University
Richmond, Australia
3 h-index
9 publications
291 citations

Macquarie University
Sydney, Australia
2 h-index
6 publications
98 citations
Goodmayes Hospital
London, United Kingdom
1 h-index
1 publications
16 citations
Auburn University
Auburn, United States
1 h-index
3 publications
75 citations

University of Naples Federico II
Naples, Italy
1 h-index
3 publications
195 citations
Blackberry (United States)
Pleasanton, United States
1 h-index
1 publications
14 citations
Keio University Shonan Fujisawa
Fujisawa, Japan
1 h-index
1 publications
39 citations
Maternity and Children's Hospital
Dammam, Saudi Arabia
1 h-index
1 publications
14 citations
1–8 of 48
2 publications · 80 citations
2
h-index
1 publications · 35 citations
1
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1 publications · 10 citations
1
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1 publications · 27 citations
1
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1 publications · 16 citations
1
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