Factors That Affect the Attitudes of Consumers Toward Halal-Certified Products in Turkey

Abstract

AbstractHalal is an Arabic word that means lawful or permitted in reference to Islam. Muslims are responsible for consuming goods that are lawful. However, the target consumer group for halal food is not only Muslim people but also consumers who seek hygienic and quality products. Halal concept is not limited with foods; it covers cosmetics, finance, logistics, and many other sectors. This study aims to determine the factors that affect the attitudes of consumers toward halal foods and to show the effects of religiosity, perceived risk, and involvement on halal food preferences in Turkey.KEYWORDS: Halal foodperceived riskinvolvementreligiosityTurkey