Relationship-Specific Assets is a type of capital investment that is economically valuable only within the context of a particular exchange relationship and loses significant value if redeployed outside that relationship due to its specialized design.
131
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244
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177
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2017–2026
23
Variants
Relationship-specific Investments
Parents
Publications
131
Do Norms Matter in Marketing Relationships?
Jan B. Heide, George John · Journal of Marketing · 1992 · 2.2K citations
1–5 of 131
Authors
244
- GS
6
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- JR
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- GJ
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- TM
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- JB
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1–5 of 244
Institutions
177
National Bureau of Economic Research
Cambridge, United States
5 h-index
8 publications
653 citations
University of Minnesota
Minneapolis, United States
5 h-index
5 publications
6.4K citations
University of Arizona
Tucson, United States
4 h-index
5 publications
152 citations
Georgia State University
Atlanta, United States
4 h-index
4 publications
603 citations
Massachusetts Institute of Technology
Cambridge, United States
4 h-index
5 publications
305 citations
Case Western Reserve University
Cleveland, United States
4 h-index
4 publications
5.3K citations
Harvard University
Cambridge, United States
3 h-index
3 publications
1.1K citations
Columbia University
New York, United States
3 h-index
3 publications
73 citations
1–8 of 177
Venues
- SSRN Electronic Journal
Repository · 12 publications · 429 citations
11
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- Journal of Business and Industrial Marketing
5 publications · 202 citations
5
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- Journal of Marketing
JM · 4 publications · 5.3K citations
4
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- Journal of Business Research
JBR · 4 publications · 264 citations
4
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- RePEc: Research Papers in Economics
Repository · 3 publications · 45 citations
3
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