Concepedia

Referral Program Effectiveness

Referral Program Effectiveness is a performance metric that quantifies the success of a referral marketing initiative in generating desired customer acquisition outcomes relative to predefined objectives.

70

Publications

3.8K

Citations

280

Authors

141

Institutions

Publications per year

2017–2026

29

Parents

Publications

70

A Penny for Your Thoughts: Referral Reward Programs and Referral Likelihood

Gangseog Ryu, Lawrence Feick · Journal of Marketing · 2006 · 311 citations

, , +14

Referral Programs and Customer Value

Philipp Schmitt, Bernd Skiera, Christophe Van den Bulte · Journal of Marketing · 2010 · 286 citations · Full text

, , +15

A Penny for Your Thoughts: Referral Reward Programs and Referral Likelihood

Gangseog Ryu, Lawrence Feick · Journal of Marketing · 2007 · 259 citations

, , +14

Referral Programs and Customer Value

Philipp Schmitt, Bernd Skiera, Christophe Van den Bulte · Journal of Marketing · 2011 · 240 citations

, , +15

Effectiveness of a Barber-Based Intervention for Improving Hypertension Control in Black Men

Ronald G. Victor, Joseph Ravenell, Anne Freeman et al. · Archives of Internal Medicine · 2010 · 200 citations

, , +17

1–5 of 70

Authors

280

  1. JW
    Jochen Wirtz

    National University of Singapore, Singapore

    4 publications · 189 citations

    4

    h-index

  2. CV
    Christophe Van den Bulte

    University of Pennsylvania, United States

    3 publications · 633 citations

    3

    h-index

  3. PS
    Philipp Schmitt

    Goethe University Frankfurt, Germany

    3 publications · 633 citations

    3

    h-index

  4. BS
    Bernd Skiera

    Goethe University Frankfurt, Germany

    3 publications · 633 citations

    3

    h-index

  5. RA
    Robert A. Smith

    American Cancer Society, United States

    2 publications · 39 citations

    2

    h-index

1–5 of 280

Institutions

141

  1. New York University

    New York, United States

    5 h-index

    11 publications

    509 citations

  2. Goethe University Frankfurt

    Frankfurt am Main, Germany

    4 h-index

    6 publications

    867 citations

  3. National University of Singapore

    Singapore, Singapore

    4 h-index

    6 publications

    292 citations

  4. University of Pennsylvania

    Philadelphia, United States

    3 h-index

    3 publications

    633 citations

  5. University of Minnesota

    Minneapolis, United States

    3 h-index

    6 publications

    526 citations

  6. University of Pittsburgh

    Pittsburgh, United States

    3 h-index

    3 publications

    583 citations

  7. Twin Cities Orthopedics

    Edina, United States

    3 h-index

    3 publications

    324 citations

  8. Korea University

    Seoul, South Korea

    2 h-index

    2 publications

    570 citations

1–8 of 141

Venues

  1. Journal of Marketing

    JM · 5 publications · 1.3K citations

    5

    h-index

  2. PubMed

    Repository · 3 publications · 56 citations

    3

    h-index

  3. Prehospital Emergency Care

    3 publications · 112 citations

    3

    h-index

  4. International Journal of Research in Marketing

    IJRM · 2 publications · 44 citations

    2

    h-index

  5. Management Science

    2 publications · 133 citations

    2

    h-index

1–5