Concepedia

Purchase-triggered Donations

Purchase-Triggered Donations is a cause-related marketing mechanism in which a corporate donation to a charitable cause is incrementally activated by a consumer's specific purchase act, thereby linking financial contributions to sales volume.

7

Publications

473

Citations

15

Authors

13

Institutions

Publications per year

2017–2026

0

Parents

Publications

7

Cause-Relating Marketing: The Effects of Purchase Quantity and Firm Donation Amount on Consumer Inferences and Participation Intentions

Judith Anne Garretson Folse, Ronald W. Niedrich, Stacy Landreth Grau · Journal of Retailing · 2010 · 206 citations

, , +15

Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell

Michal Strahilevitz, John G. Myers · Journal of Consumer Research · 1998 · 119 citations · Full text

, , +13

How product–cause fit and donation quantifier interact in cause-related marketing (CRM) settings: evidence of the cue congruency effect

Neel Das, Abhijit Guha, Abhijit Biswas et al. · Marketing Letters · 2014 · 67 citations · Full text

, , +14

A New Frontier in Development? The use of cause-related marketing by international development organisations

Roberta Hawkins · Third World Quarterly · 2012 · 43 citations

, , +9

Factors affecting donations in U.S. retail stores: A conceptual framework

Selen Savas · Journal of Retailing and Consumer Services · 2016 · 13 citations

, , +12

1–5 of 7

Authors

15

  1. JG
    John G. Myers

    The University of Texas at San Antonio Health Science Center, United States

    1 publications · 119 citations

    1

    h-index

  2. ML
    Minerva Lacal Pardo

    1 publications · 12 citations

    1

    h-index

  3. BK
    Balaji Krishnan

    University of Memphis, United States

    1 publications · 67 citations

    1

    h-index

  4. SL
    Stacy Landreth Grau

    Texas Christian University, United States

    1 publications · 206 citations

    1

    h-index

  5. SS
    Shu‐Jung Sunny Yang

    National Taiwan University, Taiwan

    1 publications · 13 citations

    1

    h-index

1–5 of 15

Institutions

13

  1. National Chengchi University

    Taipei, Taiwan

    1 h-index

    1 publications

    13 citations

  2. University of California, Berkeley

    Berkeley, United States

    1 h-index

    1 publications

    119 citations

  3. University of Memphis

    Memphis, United States

    1 h-index

    1 publications

    67 citations

  4. Texas Christian University

    Fort Worth, United States

    1 h-index

    1 publications

    206 citations

  5. Saint Mary's College of California

    Moraga, United States

    1 h-index

    1 publications

    119 citations

  6. Appalachian State University

    Boone, United States

    1 h-index

    1 publications

    67 citations

  7. Walker (United States)

    Wilsonville, United States

    1 h-index

    1 publications

    67 citations

  8. National Taiwan University

    Taipei, Taiwan

    1 h-index

    1 publications

    13 citations

1–8 of 13

Venues

  1. Journal of Retailing

    1 publications · 206 citations

    1

    h-index

  2. Journal of Retailing and Consumer Services

    1 publications · 13 citations

    1

    h-index

  3. Third World Quarterly

    1 publications · 43 citations

    1

    h-index

  4. Marketing Letters

    1 publications · 67 citations

    1

    h-index

  5. Journal of Consumer Research

    JCR · 1 publications · 119 citations

    1

    h-index

1–5