Concepedia

Purchase Sequence Analysis

Purchase Sequence Analysis is a methodological framework in cross-selling analytics that identifies and models the temporal order of customer purchases to uncover sequential dependencies and inform targeted product recommendation strategies.

39

Publications

2.5K

Citations

99

Authors

61

Institutions

Publications per year

2017–2026

14

Parents

Publications

39

Early Prediction of Market Success for New Grocery Products

Louis A. Fourt, Joseph W. Woodlock · Journal of Marketing · 1960 · 288 citations

, , +17

Cross-Selling Sequentially Ordered Products: An Application to Consumer Banking Services

Shibo Li, Baohong Sun, Ronald T. Wilcox · Journal of Marketing Research · 2005 · 248 citations

, , +15

Discovering recency, frequency, and monetary (RFM) sequential patterns from customers’ purchasing data

Yen‐Liang Chen, Mi-Hao Kuo, Shinyi Wu et al. · Electronic Commerce Research and Applications · 2009 · 183 citations

, , +11

Early Prediction of Market Success for New Grocery Products

Louis A. Fourt, Joseph W. Woodlock · Journal of Marketing · 1960 · 160 citations

, , +17

An Updated Model of Travel and Tourism Purchase-Consumption Systems

Arch G. Woodside, Robert I. King · Journal of Travel & Tourism Marketing · 2001 · 149 citations

, , +17

1–5 of 39

Authors

99

  1. PK
    Pradeep K. Chintagunta

    University of Chicago, United States

    3 publications · 258 citations

    3

    h-index

  2. DP
    Dino Pedreschi

    University of Pisa, Italy

    2 publications · 66 citations

    2

    h-index

  3. MU
    Manohar U. Kalwani

    Purdue University West Lafayette, United States

    2 publications · 133 citations

    2

    h-index

  4. SH
    Sudeep Haldar

    McKinsey & Company (United States), United States

    2 publications · 193 citations

    2

    h-index

  5. LA
    Louis A. Fourt

    2 publications · 448 citations

    2

    h-index

1–5 of 99

Institutions

61

  1. Tianjin University

    Tianjin, China

    2 h-index

    6 publications

    285 citations

  2. Purdue University West Lafayette

    West Lafayette, United States

    2 h-index

    3 publications

    427 citations

  3. Kyung Hee University

    Seoul, South Korea

    2 h-index

    6 publications

    232 citations

  4. University of Chicago

    Chicago, United States

    2 h-index

    2 publications

    209 citations

  5. Carnegie Mellon University

    Pittsburgh, United States

    2 h-index

    2 publications

    276 citations

  6. University of Pisa

    Pisa, Italy

    2 h-index

    5 publications

    175 citations

  7. Istituto di Scienza e Tecnologie dell'Informazione "Alessandro Faedo"

    Pisa, Italy

    2 h-index

    5 publications

    155 citations

  8. University of Virginia

    Charlottesville, United States

    1 h-index

    1 publications

    248 citations

1–8 of 61

Venues

  1. Journal of Marketing Research

    6 publications · 499 citations

    6

    h-index

  2. Marketing Science

    4 publications · 296 citations

    4

    h-index

  3. Management Science

    3 publications · 214 citations

    3

    h-index

  4. IEEE Transactions on Knowledge and Data Engineering

    TKDE · 2 publications · 63 citations

    2

    h-index

  5. Journal of Marketing

    JM · 2 publications · 448 citations

    2

    h-index

1–5