Purchase Frequency Segmentation is a usage-based segmentation method that classifies customers according to the frequency of their purchases, distinguishing it from other segmentation approaches by focusing specifically on the temporal recurrence of buying behavior as the primary basis for market division.
4
Publications
466
Citations
8
Authors
7
Institutions
Publications per year
2017–2026
1
Publications
4
A direct mail customer purchase model
Connie L. Bauer · Journal of Direct Marketing · 1988 · 75 citations
Cristina Calvo-Porral, Jean-Pierre Lévy-Mangín · British Food Journal · 2016 · 29 citations
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Authors
8
- JM
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- LA
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- JL
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- GM
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- HY
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1–5 of 8
Institutions
7
College of Business Administration
Riga, Latvia
1 h-index
1 publications
75 citations
Marquette University
Milwaukee, United States
1 h-index
1 publications
75 citations
Université du Québec
Québec, Canada
1 h-index
1 publications
29 citations
Universidade da Coruña
A Coruña, Spain
1 h-index
1 publications
29 citations
Central Queensland University
Rockhampton, Australia
1 h-index
1 publications
61 citations
Queensland University of Technology
Brisbane, Australia
1 h-index
3 publications
903 citations
Deakin University
Burwood, Australia
1 h-index
1 publications
61 citations
Universidade Europeia
Lisbon, Portugal
1 publications
10 citations
1–8 of 7
Venues
- Asia Pacific Journal of Marketing and Logistics
1 publications · 61 citations
1
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- British Food Journal
1 publications · 29 citations
1
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- Journal of Retailing and Consumer Services
1 publications · 301 citations
1
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- Journal of Direct Marketing
JDM · 1 publications · 75 citations
1
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- International Journal of Culture Tourism and Hospitality Research
1 publications · 10 citations
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