Concepedia

Promotion Sensitivity Analysis

Promotion Sensitivity Analysis is a methodological framework within promotional demand effects research that quantifies the responsiveness of consumer demand to specific promotional variables, distinguishing itself by isolating and measuring the marginal impact of individual promotional tactics while controlling for external market factors.

14

Publications

1.7K

Citations

26

Authors

21

Institutions

Publications per year

2017–2026

1

Parents

Publications

14

The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice

Carl F. Mela, Donald R. Lehmann · Journal of Marketing Research · 1997 · 791 citations

, , +17

The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice

Carl F. Mela, Donald R. Lehmann · Journal of Marketing Research · 1997 · 264 citations

, , +17

Using Market-Level Data to Understand Promotion Effects in a Nonlinear Model

Markus Christen, Sachin Gupta, John C. Porter et al. · Journal of Marketing Research · 1997 · 157 citations

, , +16

A meta-analysis of national brand and store brand cross-promotional price elasticities

Raj Sethuraman · Marketing Letters · 1995 · 109 citations

, , +14

Relating price sensitivity to retailer promotional variables and pricing policy: an empirical analysis

Venkatesh Shankar · Journal of Retailing · 1996 · 107 citations

, , +17

1–5 of 14

Authors

26

  1. RS
    Richard Staelin

    Duke University, United States

    2 publications · 245 citations

    2

    h-index

  2. MC
    Markus Christen

    University of Zurich, Switzerland

    2 publications · 245 citations

    2

    h-index

  3. DR
    Donald R. Lehmann

    Columbia University, United States

    2 publications · 1.1K citations

    2

    h-index

  4. PE
    Peter E. Rossi

    University of Chicago, United States

    2 publications · 75 citations

    2

    h-index

  5. JC
    John C. Porter

    Cornell University, United States

    2 publications · 245 citations

    2

    h-index

1–5 of 26

Institutions

21

  1. College of Business Administration

    Riga, Latvia

    2 h-index

    2 publications

    900 citations

  2. Carnegie Mellon University

    Pittsburgh, United States

    2 h-index

    2 publications

    75 citations

  3. Columbia University

    New York, United States

    1 h-index

    1 publications

    791 citations

  4. Bar-Ilan University

    Ramat Gan, Israel

    1 h-index

    2 publications

    62 citations

  5. Kellogg's (Canada)

    Mississauga, Canada

    1 h-index

    1 publications

    157 citations

  6. The University of Texas at Austin

    Austin, United States

    1 h-index

    3 publications

    72 citations

  7. University of California, Los Angeles

    Los Angeles, United States

    1 h-index

    1 publications

    18 citations

  8. Analytical Services

    Falls Church, United States

    1 h-index

    1 publications

    157 citations

1–8 of 21

Venues

  1. Journal of Marketing Research

    4 publications · 1.3K citations

    4

    h-index

  2. Quantitative Marketing and Economics

    1 publications · 57 citations

    1

    h-index

  3. Journal of Retailing

    1 publications · 107 citations

    1

    h-index

  4. Journal of Retailing and Consumer Services

    1 publications · 24 citations

    1

    h-index

  5. SSRN Electronic Journal

    Repository · 1 publications · 18 citations

    1

    h-index

1–5