Concepedia

Promotion Performance Evaluation

Promotion Performance Evaluation is a retail performance measurement framework that systematically assesses the effectiveness and financial impact of promotional activities by analyzing sales lift, margin outcomes, and customer response relative to predefined objectives.

56

Publications

3K

Citations

112

Authors

60

Institutions

Publications per year

2017–2026

7

Parents

Publications

56

Evaluating Health Promotion--Progress, Problems and solutions

Don Nutbeam · Health Promotion International · 1998 · 671 citations · Full text

, , +11

Regulatory concerns and appraisal efficiency: The general impact of promotion and prevention.

James Y. Shah, E. Tory Higgins · Journal of Personality and Social Psychology · 2001 · 236 citations

, , +13

A framework for health promotion evaluation.

Irving Rootman, Michael S. Goodstadt, Louise Potvin et al. · PubMed · 2001 · 143 citations

, , +11

Promoter: An Automated Promotion Evaluation System

Magid M. Abraham, Leonard M. Lodish · Marketing Science · 1987 · 134 citations

, , +17

An Implemented System for Improving Promotion Productivity Using Store Scanner Data

Magid M. Abraham, Leonard M. Lodish · Marketing Science · 1993 · 132 citations

, , +17

1–5 of 56

Authors

112

  1. ML
    Manuel London

    Stony Brook University, United States

    3 publications · 231 citations

    3

    h-index

  2. SA
    Stephen A. Stumpf

    New York University, United States

    3 publications · 231 citations

    3

    h-index

  3. CR
    Chris Rissel

    The University of Sydney, Australia

    2 publications · 28 citations

    2

    h-index

  4. TS
    Trevor Shilton

    National Heart Foundation of Australia, Australia

    2 publications · 28 citations

    2

    h-index

  5. AB
    Adrian Bauman

    The University of Sydney, Australia

    2 publications · 28 citations

    2

    h-index

1–5 of 112

Institutions

60

  1. University of Pennsylvania

    Philadelphia, United States

    4 h-index

    4 publications

    359 citations

  2. New York University

    New York, United States

    3 h-index

    3 publications

    308 citations

  3. The University of Sydney

    Sydney, Australia

    3 h-index

    5 publications

    727 citations

  4. Cornell University

    Ithaca, United States

    2 h-index

    4 publications

    79 citations

  5. Monash University

    Melbourne, Australia

    2 h-index

    4 publications

    56 citations

  6. ITT (United States)

    White Plains, United States

    2 h-index

    2 publications

    201 citations

  7. AT&T (United States)

    Bedminster, United States

    2 h-index

    2 publications

    201 citations

  8. Applied Resources (United States)

    Wharton, United States

    2 h-index

    2 publications

    266 citations

1–8 of 60

Venues

  1. Marketing Science

    5 publications · 510 citations

    5

    h-index

  2. Journal of Marketing Research

    3 publications · 45 citations

    3

    h-index

  3. SSRN Electronic Journal

    Repository · 2 publications · 132 citations

    2

    h-index

  4. Journal of Personality and Social Psychology

    2 publications · 249 citations

    2

    h-index

  5. Academy of Management Journal

    AMJ · 2 publications · 177 citations

    2

    h-index

1–5