Concepedia

Promotion Duration Effects

Promotion Duration Effects is a promotional demand effect that captures the influence of the length of time a promotional offer is active on consumer response and purchase behavior, distinguishing it from other temporal or intensity-based promotional variables.

11

Publications

1.3K

Citations

24

Authors

23

Institutions

Publications per year

2017–2026

3

Parents

Publications

11

Econometric Measurement of the Duration of Advertising Effect on Sales

Darral G. Clarke · Journal of Marketing Research · 1976 · 630 citations

, , +11

Econometric Measurement of the Duration of Advertising Effect on Sales

Darral G. Clarke · Journal of Marketing Research · 1976 · 299 citations

, , +11

Use it or lose it: purchase acceleration effects of time‐limited promotions

Praveen Aggarwal, Rajiv Vaidyanathan · Journal of Consumer Behaviour · 2003 · 144 citations

, , +15

Ionizing radiation as an initiator: effects of proliferation and promotion time on tumor incidence in mice.

D. R. Jaffe, G. Tim Bowden · PubMed · 1987 · 44 citations

, , +17

How long has it been since the last deal? Consumer promotion timing expectations and promotional response

Yan Liu, Subramanian Balachander · Quantitative Marketing and Economics · 2013 · 38 citations

, , +16

1–5 of 11

Authors

24

  1. DG
    Darral G. Clarke

    Brigham Young University, United States

    2 publications · 929 citations

    2

    h-index

  2. KY
    Katsutoshi Yada

    Kansai University, Japan

    1 publications · 16 citations

    1

    h-index

  3. SB
    Subramanian Balachander

    Purdue University West Lafayette, United States

    1 publications · 38 citations

    1

    h-index

  4. JM
    José Miguel Múgica

    Universidad Pública de Navarra (UPNA), Spain

    1 publications · 12 citations

    1

    h-index

  5. RV
    Rajiv Vaidyanathan

    University of Minnesota, Duluth, United States

    1 publications · 144 citations

    1

    h-index

1–5 of 24

Institutions

23

  1. Mitchell Institute

    Portland, United States

    1 h-index

    1 publications

    38 citations

  2. Texas A&M University

    College Station, United States

    1 h-index

    1 publications

    38 citations

  3. Myongji University

    Seoul, South Korea

    1 h-index

    1 publications

    13 citations

  4. University of Minnesota, Duluth

    Duluth, United States

    1 h-index

    2 publications

    288 citations

  5. University of Michigan

    Ann Arbor, United States

    1 h-index

    1 publications

    12 citations

  6. University of Minnesota

    Minneapolis, United States

    1 h-index

    1 publications

    144 citations

  7. Toyo University

    Tokyo, Japan

    1 h-index

    1 publications

    16 citations

  8. Universidade Presbiteriana Mackenzie

    São Paulo, Brazil

    1 h-index

    1 publications

    22 citations

1–8 of 23

Venues

  1. Journal of Marketing Research

    2 publications · 929 citations

    2

    h-index

  2. Quantitative Marketing and Economics

    1 publications · 38 citations

    1

    h-index

  3. Marketing Letters

    1 publications · 12 citations

    1

    h-index

  4. PubMed

    Repository · 1 publications · 44 citations

    1

    h-index

  5. International Journal of Advertising

    IJA · 1 publications · 13 citations

    1

    h-index

1–5