Rajiv Vaidyanathan - Concepedia

Concepedia

Author

Rajiv Vaidyanathan

University of Minnesota, Duluth ORCID

Also Known As

R. Vaidyanathan, RAJIV VAIDYANATHAN, Rajiv Vaidyanathan, Vaidyanathan, Rajiv

52

Publications

2.1K

Citations

18

H-Index

143

Concepts

All Affiliations

University of Minnesota, Duluth University of Minnesota Washington State University Towson University Twin Cities Orthopedics

RV

About

Rajiv Vaidyanathan is an author at University of Minnesota, Duluth specializing in management, marketing, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	12	15	913
2	Education	4	4	104
3	Engineering	3	3	930
4	Arts	2	2	64
5	Health Sciences	1	1	16

Rajiv Vaidyanathan

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27

Publications

2.1K

Citations

18

H-Index

	Year	Citations
Dictionary of Statistics and Methodology: A Nontechnical Guide for the Social Sciences Rajiv Vaidyanathan, W. Paul Vogt Journal of Marketing Research Computational Social ScienceEngineeringStatistical FoundationSociologySocial Sciences	1994	885
Who is the fairest of them all? An attributional approach to price fairness perceptions Rajiv Vaidyanathan, Praveen Aggarwal Journal of Business Research EconomicsBehavioral Decision MakingBiasPrice DiscriminationBusiness	2003	270
Strategic brand alliances: implications of ingredient branding for national and private label brands Rajiv Vaidyanathan, Praveen Aggarwal Journal of Product & Brand Management International MarketingPrivate Label BrandsBrand StrategyConsumer ResearchBrand Alliances	2000	169
Use it or lose it: purchase acceleration effects of time‐limited promotions Praveen Aggarwal, Rajiv Vaidyanathan Journal of Consumer Behaviour Consumer UncertaintyBehavioral Decision MakingDigital MarketingConsumer ResearchBrand Strategy	2003	142
Using Lexical Semantic Analysis to Derive Online Brand Positions: An Application to Retail Marketing Research Praveen Aggarwal, Rajiv Vaidyanathan, Alladi Venkatesh Journal of Retailing Customer SatisfactionRetail Marketing ResearchInteractive MarketingManagementBusiness	2009	66
Type IV error in marketing research: The investigation of ANOVA interactions U. N. Umesh, Robert A. Peterson, Michelle McCann-Nelson, Journal of the Academy of Marketing Science AdvertisingConsumer StudyType Iv ErrorManagementBusiness	1996	53
Using Commitments to Drive Consistency: Enhancing the Effectiveness of Cause‐related Marketing Communications Rajiv Vaidyanathan, Praveen Aggarwal Journal of Marketing Communications Consumer UncertaintyBehavioral Decision MakingConsumer MotivationConsumer StudySocial Marketing	2005	51
The Wretched Refuse of a Teeming Shore? A Critical Examination of the Quality of Undergraduate Marketing Students Praveen Aggarwal, Rajiv Vaidyanathan, Linda Rochford Journal of Marketing Education Marketing AnalyticsCustomer SatisfactionMarketing StudentsConsumer ResearchEducation	2007	49
Interdependent self-construal in collectivist cultures: Effects on compliance in a cause-related marketing context Rajiv Vaidyanathan, Praveen Aggarwal, Wojciech Kozłowski Journal of Marketing Communications Behavioral Decision MakingConsumer StudyNorthern PolandSocial PsychologyConsumer Research	2011	40
Using brand alliances with artists to expand retail brand personality Pielah Kim, Rajiv Vaidyanathan, Hua Chang, Journal of Business Research Brand AlliancesBrand EquityManagementBusinessConsumer Research	2017	32

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