Concepedia

Rajiv Vaidyanathan

RV

27

Publications

2.1K

Citations

18

H-Index

1994

Active since

Affiliations

University of Minnesota, Duluth(Current)

University of Minnesota

Washington State University

Towson University

Twin Cities Orthopedics

Rajiv Vaidyanathan is an author at University of Minnesota, Duluth specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorCustomer SatisfactionBehavioral Decision MakingBehavioral EconomicsBrand StrategyBrand Awareness

Publications per year

1994–2021

27

Publications

27

Dictionary of Statistics and Methodology: A Nontechnical Guide for the Social Sciences

Rajiv Vaidyanathan, W. Paul Vogt · Journal of Marketing Research · 1994 · 885 citations

Computational Social Science, Engineering, Statistical Foundation +8

Who is the fairest of them all? An attributional approach to price fairness perceptions

Rajiv Vaidyanathan, Praveen Aggarwal · Journal of Business Research · 2003 · 270 citations

Economics, Behavioral Decision Making, Bias +9

Strategic brand alliances: implications of ingredient branding for national and private label brands

Rajiv Vaidyanathan, Praveen Aggarwal · Journal of Product & Brand Management · 2000 · 169 citations

International Marketing, Private Label Brands, Brand Strategy +17

Use it or lose it: purchase acceleration effects of time‐limited promotions

Praveen Aggarwal, Rajiv Vaidyanathan · Journal of Consumer Behaviour · 2003 · 142 citations

Consumer Uncertainty, Behavioral Decision Making, Digital Marketing +17

Using Lexical Semantic Analysis to Derive Online Brand Positions: An Application to Retail Marketing Research

Praveen Aggarwal, Rajiv Vaidyanathan, Alladi Venkatesh · Journal of Retailing · 2009 · 66 citations

Customer Satisfaction, Retail Marketing Research, Interactive Marketing +8

Rows per page

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