Concepedia

Product Trialability

Product Trialability is a construct in innovation diffusion theory that denotes the degree to which a product or innovation may be experimented with on a limited basis prior to full-scale adoption, distinguishing it from related attributes by emphasizing the feasibility and extent of partial or temporary trial.

9

Publications

581

Citations

20

Authors

14

Institutions

Publications per year

2017–2026

2

Parents

Publications

9

A Meta-Analysis of Electronic Word-of-Mouth Elasticity

Ya You, Gautham Vadakkepatt, Amit Joshi · Journal of Marketing · 2015 · 454 citations · Full text

, , +14

Degrees of Product Newness and Early Trial

James H. Donnelly, Michael J. Etzel · Journal of Marketing Research · 1973 · 28 citations

, , +13

Applying innovation attributes to predict purchase intention for the eco-labeled products

Sahar Hosseinikhah Choshaly · International Journal of Innovation Science · 2019 · 27 citations

, , +15

Influence of Rogers’ theory of innovation of diffusion on customer’s purchase intention – a case study of solar photovoltaic panels

Nirmal M Menon, I Sujatha · IOP Conference Series Materials Science and Engineering · 2021 · 16 citations · Full text

, , +16

The impact of product information and trials on demand for smokeless tobacco and cigarettes: Evidence from experimental auctions

Matthew C. Rousu, Richard J. O’Connor, James F. Thrasher et al. · Preventive Medicine · 2013 · 13 citations · Full text

, , +16

1–5 of 9

Authors

20

  1. MJ
    Michael J. Etzel

    University of Notre Dame, United States

    2 publications · 39 citations

    2

    h-index

  2. KM
    Kristie M. June

    Roswell Park Comprehensive Cancer Center, United States

    1 publications · 13 citations

    1

    h-index

  3. FW
    Fred W. Morgan

    Wayne State University, United States

    1 publications · 11 citations

    1

    h-index

  4. JF
    James F. Thrasher

    University of South Carolina, United States

    1 publications · 13 citations

    1

    h-index

  5. SH
    Sunku Hahn

    Yonsei University, South Korea

    1 publications · 11 citations

    1

    h-index

1–5 of 20

Institutions

14

  1. Roswell Park Comprehensive Cancer Center

    Buffalo, United States

    1 h-index

    3 publications

    39 citations

  2. University of Kentucky

    Lexington, United States

    1 h-index

    2 publications

    56 citations

  3. University of Pittsburgh

    Pittsburgh, United States

    1 h-index

    1 publications

    10 citations

  4. Government Medical College

    Thrissur, India

    1 h-index

    2 publications

    32 citations

  5. College of Charleston

    Charleston, United States

    1 h-index

    1 publications

    454 citations

  6. Islamic Azad University, Lahijan Branch

    Lāhījān, Iran

    1 h-index

    1 publications

    27 citations

  7. Susquehanna University

    Selinsgrove, United States

    1 h-index

    1 publications

    13 citations

  8. Geisinger Health System

    Danville, United States

    1 h-index

    1 publications

    13 citations

1–8 of 14

Venues

  1. Journal of Marketing Research

    2 publications · 39 citations

    2

    h-index

  2. Economics Letters

    1 publications · 11 citations

    1

    h-index

  3. Preventive Medicine

    PM · 1 publications · 13 citations

    1

    h-index

  4. International Journal of Innovation Science

    1 publications · 27 citations

    1

    h-index

  5. IOP Conference Series Materials Science and Engineering

    Conference · 1 publications · 16 citations

    1

    h-index

1–5