Product Range Allocation
Product Range Allocation is a strategic framework within retail operations management that determines the optimal selection and distribution of product categories and variants across multiple sales channels to align with consumer demand patterns, channel-specific constraints, and overall assortment optimization objectives.
20
Publications
1.5K
Citations
46
Authors
30
Institutions
Publications per year
2017–2026
1
20
Strategic groups: Theory, research and taxonomy
John McGee, Howard Thomas · Strategic Management Journal · 1986 · 783 citations · Full text
Multiproduct Advertising Budgeting
Peter Doyle, John Saunders · Marketing Science · 1990 · 119 citations
1–5 of 20
46
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Istituto di Scienza e Tecnologie dell'Informazione "Alessandro Faedo", Italy
1 publications · 17 citations
1
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London School of Economics and Political Science, United Kingdom
1 publications · 11 citations
1
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1
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1–5 of 46
30
New York Hall of Science
New York, United States
1 h-index
1 publications
11 citations

École de management de Lyon
Lyon, France
1 h-index
1 publications
24 citations

University of Manchester
Manchester, United Kingdom
1 h-index
1 publications
52 citations
The University of Texas at Austin
Austin, United States
1 h-index
1 publications
18 citations
Massachusetts Institute of Technology
Cambridge, United States
1 h-index
1 publications
70 citations
Purdue University West Lafayette
West Lafayette, United States
1 h-index
3 publications
210 citations
Indian Institute of Technology Dhanbad
Dhanbad, India
1 h-index
1 publications
22 citations

University of Wisconsin–Milwaukee
Milwaukee, United States
1 h-index
1 publications
25 citations
1–8 of 30
SMJ · 2 publications · 807 citations
2
h-index
1 publications · 22 citations
1
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1 publications · 52 citations
1
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1 publications · 25 citations
1
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1 publications · 21 citations
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