Concepedia

Thyagaraj S. Kuthambalayan

TS

Statistics

Publications

13

Citations

538

H-Index

11

Active since

2014

Affiliations

Indian Institute of Technology Dhanbad(Current)

Indian Institute of Management Calcutta

Indian Institute of Technology Kanpur

Thyagaraj S. Kuthambalayan is an author at Indian Institute of Technology Dhanbad specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementSupply Chain ManagementConsumer ResearchLogisticsBrand EquityBrand AwarenessBrand ManagementConsumer Behavior

Publications per year

2014–2023

13

Publications

13

Analysis of challenges inhibiting the reduction of waste in food supply chain

Samir Gokarn, Thyagaraj S. Kuthambalayan · Journal of Cleaner Production · 2017 · 153 citations

Food Loss, Engineering, Agricultural Economics +16

Consumer’s Intention to Purchase Green Brands: the Roles of Environmental Concern, Environmental Knowledge and Self Expressive Benefits

Anees Ahmad, Thyagaraj S. Kuthambalayan · Current World Environment · 2015 · 81 citations · Full text

Green Marketing, Consumer Research, Brand Strategy +18

Creating sustainable fresh produce supply chains by managing uncertainties

Samir Gokarn, Thyagaraj S. Kuthambalayan · Journal of Cleaner Production · 2018 · 64 citations

Management, Business, Logistics +7

The impact of social influence on the relationship between personality traits and perceived investment performance of individual investors

Fatima Akhtar, Thyagaraj S. Kuthambalayan, Niladri Das · International Journal of Managerial Finance · 2017 · 60 citations

Behavioral Decision Making, Social Psychology, Social Influence +17

An empirical comparison of two brand personality scales: Evidence from India

Anees Ahmad, Thyagaraj S. Kuthambalayan · Journal of Retailing and Consumer Services · 2017 · 39 citations

Brand Personality Scales, Empirical Comparison, Brand Equity +7

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