Anees Ahmad

Consumer’s Intention to Purchase Green Brands: the Roles of Environmental Concern, Environmental Knowledge and Self Expressive Benefits

Anees Ahmad, Thyagaraj S. Kuthambalayan · Current World Environment · 2015 · 81 citations · Full text

Green Marketing, Consumer Research, Brand Strategy +18

Trust, convenience and environmental concern in consumer purchase intention for organic food

Gyan Prakash, Pankaj Kumar Singh, Anees Ahmad et al. · Spanish Journal of Marketing - ESIC · 2023 · 46 citations · Full text

Customer Satisfaction, Green Marketing, Organic Food Products +18

An empirical comparison of two brand personality scales: Evidence from India

Anees Ahmad, Thyagaraj S. Kuthambalayan · Journal of Retailing and Consumer Services · 2017 · 39 citations

Brand Personality Scales, Empirical Comparison, Brand Equity +7

Understanding the Influence of Brand Personality on Consumer Behavior

Anees Ahmad, Thyagaraj S. Kuthambalayan · Journal of Advanced Management Science · 2014 · 30 citations

Customer Satisfaction, Consumer Preferences, Behavioral Sciences +15

Motivators and barriers to sustainable food consumption: Qualitative inquiry about organic food consumers in a developing nation

Rambalak Yadav, Pankaj Kumar Singh, Ankur Srivastava et al. · International Journal of Nonprofit and Voluntary Sector Marketing · 2019 · 30 citations

Nutrition, Qualitative Inquiry, Sustainable Food System +18