Concepedia
Statistics
Publications
15
Citations
500
H-Index
13
Active since
2016
Affiliations
ICFAI Business School(Current)
Banaras Hindu University
Institute of Management Technology
ICFAI Foundation for Higher Education
University of Nottingham Ningbo China
Ankur Srivastava is an author at ICFAI Business School specializing in marketing, management, and consumer research.
Top concepts
MarketingManagementConsumer ResearchConsumer BehaviorBusinessBrand EquityBrand AwarenessCustomer SatisfactionCultureInternational Marketing
Publications per year
2016–2024
Impulse buying intentions of young consumers from a hedonic shopping perspective
Dipanjan Kumar Dey, Ankur Srivastava · Journal of Indian Business Research · 2017 · 93 citations
Impulsive Buying Intentions, Behavioral Decision Making, Consumer Motivation +22
Merchants’ adoption of mobile payment in emerging economies: the case of unorganised retailers in India
Vishal Mishra, Isabelle Walsh, Ankur Srivastava · European Journal of Information Systems · 2021 · 56 citations
Drivers of brand credibility in consumer evaluation of global brands and domestic brands in an emerging market context
Ankur Srivastava, Dipanjan Kumar Dey, M.S. Balaji · Journal of Product & Brand Management · 2020 · 54 citations
Customer Satisfaction, Digital Marketing, International Marketing +16
Understanding consumer repurchase intentions towards luxury retail brands: Evidence from an emerging market
P Sharma, Ankur Srivastava, Veenu Sharma et al. · Journal of Retailing and Consumer Services · 2023 · 53 citations
Brand Equity, Consumer Study, Management +9
Influence of consumer cosmopolitanism on purchase intention of foreign vs local brands: a developing country perspective
Ankur Srivastava, Nitin Gupta, Nripendra P. Rana · International Journal of Emerging Markets · 2021 · 40 citations · Full text
Customer Satisfaction, International Marketing, Structured Questionnaire +18
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