Concepedia
Statistics
Publications
15
Citations
484
H-Index
13
Active since
2016
Affiliations
ICFAI Business School(Current)
Banaras Hindu University
ICFAI Foundation for Higher Education
Institute of Management Technology
University of Nottingham Ningbo China
Ankur Srivastava is an author at ICFAI Business School specializing in business, marketing, and consumer behavior.
Publications per year
2016–2025
Impulse buying intentions of young consumers from a hedonic shopping perspective
Dipanjan Kumar Dey, Ankur Srivastava · Journal of Indian Business Research · 2017 · 96 citations
Business, Marketing, Marketing Management +10
Merchants’ adoption of mobile payment in emerging economies: the case of unorganised retailers in India
Vishal Mishra, Isabelle Walsh, Ankur Srivastava · European Journal of Information Systems · 2021 · 60 citations
Business, Economics, Retail Management +16
Drivers of brand credibility in consumer evaluation of global brands and domestic brands in an emerging market context
Ankur Srivastava, Dipanjan Kumar Dey, M.S. Balaji · Journal of Product & Brand Management · 2020 · 56 citations
Business, Marketing, Marketing Management +9
Influence of consumer cosmopolitanism on purchase intention of foreign vs local brands: a developing country perspective
Ankur Srivastava, Nitin Gupta, Nripendra P. Rana · International Journal of Emerging Markets · 2021 · 43 citations · Full text
Business, Marketing, Marketing Management +13
Consumer dispositions toward global brands
Ankur Srivastava, M.S. Balaji · Marketing Intelligence & Planning · 2018 · 33 citations
Business, Marketing, Marketing Management +5
1–5 of 15