Concepedia

Nitin Gupta

NG

Statistics

Publications

6

Citations

198

H-Index

6

Active since

2011

Affiliations

Institute of Management Technology(Current)

ICFAI Business School

Nitin Gupta is an author at Institute of Management Technology specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchCultureConsumer CultureConsumer Decision MakingBrandingBusinessGlobalization

Publications per year

2011–2021

6

Publications

6

Globalization does lead to change in consumer behavior

Nitin Gupta · Asia Pacific Journal of Marketing and Logistics · 2011 · 75 citations

Customer Satisfaction, International Marketing, Consumer Study +17

Influence of consumer cosmopolitanism on purchase intention of foreign vs local brands: a developing country perspective

Ankur Srivastava, Nitin Gupta, Nripendra P. Rana · International Journal of Emerging Markets · 2021 · 40 citations · Full text

Customer Satisfaction, International Marketing, Structured Questionnaire +18

Understanding acculturation of consumer culture in an emerging market

Nitin Gupta · International Journal of Emerging Markets · 2013 · 29 citations

Consumer Study, Consumer Research, Brand Strategy +18

Extent of susceptibility to interpersonal influence and price sensitivity among Indian youth: is there a relationship between these two constructs?

Nitin Gupta · Young Consumers Insight and Ideas for Responsible Marketers · 2011 · 20 citations

Consumer Uncertainty, Socioeconomics, Consumer Study +23

The impact of globalization on consumer acculturation

Nitin Gupta · Asia Pacific Journal of Marketing and Logistics · 2011 · 17 citations

International Marketing, Structured Questionnaire, Consumer Study +21

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