Concepedia

Product Attribute Positioning

Product Attribute Positioning is a strategic marketing approach that classifies a product based on specific, measurable characteristics or features—such as quality, price, performance, or design—to distinguish it from competing offerings within the same market category.

13

Publications

801

Citations

26

Authors

19

Institutions

Publications per year

2017–2026

1

Parents

Publications

13

Product Attributes Model: A Tool for Evaluating Brand Positioning

Carol F. Gwin, Carl R. Gwin · The Journal of Marketing Theory and Practice · 2003 · 173 citations

, , +17

An Approach to the Optimal Positioning of a New Product

Bezalel Gavish, Dan Horsky, Kizhanatham Srikanth · Management Science · 1983 · 103 citations

, , +16

Quality, Class, and Competition

Uday S. Karmarkar, Richard Pitbladdo · Management Science · 1997 · 101 citations

, , +13

A procedure for new product positioning in an attribute space

Sönke Albers, Klaus Brockhoff · European Journal of Operational Research · 1977 · 90 citations

, , +12

Competitive Positioning in Markets with Nonuniform Preferences

Asim Ansari, Nicholas Economides, Avijit Ghosh · Marketing Science · 1994 · 80 citations

, , +17

1–5 of 13

Authors

26

  1. KB
    Klaus Brockhoff

    Christian-Albrechts-Universität zu Kiel, Germany

    2 publications · 109 citations

    2

    h-index

  2. DH
    Dan Horsky

    University of Rochester, United States

    1 publications · 103 citations

    1

    h-index

  3. NE
    Nicholas Economides

    New York University, United States

    1 publications · 80 citations

    1

    h-index

  4. KS
    Kizhanatham Srikanth

    Wake Forest University, United States

    1 publications · 103 citations

    1

    h-index

  5. GL
    Gary L. Lilien

    Pennsylvania State University, United States

    1 publications · 21 citations

    1

    h-index

1–5 of 26

Institutions

19

  1. Christian-Albrechts-Universität zu Kiel

    Kiel, Germany

    2 h-index

    4 publications

    218 citations

  2. University of Hong Kong

    Pok Fu Lam, Hong Kong

    1 h-index

    1 publications

    11 citations

  3. Binghamton University

    Binghamton, United States

    1 h-index

    1 publications

    103 citations

  4. University of Rochester

    Rochester, United States

    1 h-index

    2 publications

    206 citations

  5. University of British Columbia

    Vancouver, Canada

    1 h-index

    1 publications

    80 citations

  6. Pennsylvania State University

    State College, United States

    1 h-index

    3 publications

    63 citations

  7. Allan Hancock College

    Santa Maria, United States

    1 h-index

    1 publications

    101 citations

  8. Baylor University

    Waco, United States

    1 h-index

    2 publications

    346 citations

1–8 of 19

Venues

  1. Management Science

    2 publications · 204 citations

    2

    h-index

  2. Journal of Product Innovation Management

    2 publications · 124 citations

    2

    h-index

  3. Marketing Science

    2 publications · 101 citations

    2

    h-index

  4. PubMed

    Repository · 1 publications · 32 citations

    1

    h-index

  5. SSRN Electronic Journal

    Repository · 1 publications · 22 citations

    1

    h-index

1–5