Concepedia

Price Threshold Effects

Price Threshold Effects is a pricing phenomenon in which consumer perception and demand exhibit significant sensitivity or abrupt changes when a product’s price crosses psychologically or economically salient levels, particularly during the initial market entry phase facilitated by penetration pricing.

145

Publications

7.1K

Citations

367

Authors

251

Institutions

Publications per year

2017–2026

45

Parents

Publications

145

Spatial Market Integration in the Presence of Threshold Effects

Barry K. Goodwin, Nicholas E. Piggott · American Journal of Agricultural Economics · 2001 · 509 citations

, , +17

Threshold models of interpersonal effects in consumer demand

Mark Granovetter, Roland Soong · Journal of Economic Behavior & Organization · 1986 · 335 citations · Full text

, , +16

The asymmetry of the impact of oil price shocks on economic activities: An application of the multivariate threshold model

Bwo‐Nung Huang, M. J. Hwang, Hsiao‐Ping Peng · Energy Economics · 2005 · 296 citations

, , +12

Consumer price sensitivity and price thresholds14 14Sangman Han is Associate Professor, School of Business Administration Sungkyunkwan University, 53 3-ga, Myongnyun-dong, Chongno-gu, Seoul (phone: 82-2-760-0456, email: smhan@yurim.skku.ac.kr). Sunil Gupta is Meyer Feldberg Professor of Business (phone: 212-854-3467, email: sg37@columbia.edu) and Donald R. Lehmann is George E. Warren Professor (phone: 212-854-3465, email: drl2@columbia.edu), both at the Graduate School of Business, Columbia University, New York, NY 10027. All correspondence should be directed to Sunil Gupta.

Sangman Han, Donald R. Lehmann · Journal of Retailing · 2001 · 296 citations

, , +16

A Simultaneous Approach to the Whether, What and How Much to Buy Questions

Jeongwen Chiang · Marketing Science · 1991 · 269 citations

, , +15

1–5 of 145

Authors

367

  1. IH
    Il-Horn Hann

    University of Maryland, College Park, United States

    3 publications · 551 citations

    3

    h-index

  2. MI
    Miguel I. Gómez

    Cornell University, United States

    2 publications · 50 citations

    2

    h-index

  3. RR
    Roland Ricart

    Banque de France, France

    2 publications · 158 citations

    2

    h-index

  4. AB
    Alan Brennan

    University of Sheffield, United Kingdom

    2 publications · 172 citations

    2

    h-index

  5. CT
    Christian Terwiesch

    University of Pennsylvania, United States

    2 publications · 371 citations

    2

    h-index

1–5 of 367

Institutions

251

  1. University of Southern California

    Los Angeles, United States

    4 h-index

    5 publications

    594 citations

  2. University of Hong Kong

    Pok Fu Lam, Hong Kong

    4 h-index

    3 publications

    87 citations

  3. University of Illinois Urbana-Champaign

    Urbana, United States

    3 h-index

    3 publications

    42 citations

  4. University of Rochester

    Rochester, United States

    3 h-index

    3 publications

    304 citations

  5. Tilburg University

    Tilburg, The Netherlands

    3 h-index

    3 publications

    189 citations

  6. University of Cape Town

    Rondebosch, South Africa

    3 h-index

    6 publications

    180 citations

  7. National Chung Cheng University

    Minxiong, Taiwan

    2 h-index

    2 publications

    309 citations

  8. Stanford University

    Stanford, United States

    2 h-index

    3 publications

    50 citations

1–8 of 251

Venues

  1. SSRN Electronic Journal

    Repository · 11 publications · 423 citations

    10

    h-index

  2. Management Science

    6 publications · 629 citations

    6

    h-index

  3. Economic Modelling

    6 publications · 340 citations

    6

    h-index

  4. Marketing Science

    4 publications · 446 citations

    4

    h-index

  5. Applied Economics

    3 publications · 96 citations

    3

    h-index

1–5