Concepedia

Physician Branding

Physician Branding is a strategic marketing phenomenon within healthcare branding that denotes the process by which individual physicians differentiate themselves through the cultivation of a unique professional identity, distinct from institutional or organizational brands, to influence patient choice, trust, and career advancement.

21

Publications

600

Citations

55

Authors

40

Institutions

Publications per year

2017–2026

8

Parents

Publications

21

The effects and role of direct-to-physician marketing in the pharmaceutical industry: an integrative review.

Puneet Manchanda, Elisabeth Honka · PubMed · 2005 · 136 citations · Full text

, , +16

“The Doctors’ Choice Is America’s Choice”

Martha N. Gardner, Allan M. Brandt · American Journal of Public Health · 2006 · 92 citations · Full text

, , +16

“Let the Sunshine In”: The Impact of Industry Payment Disclosure on Physician Prescription Behavior

Tong Guo, S. Sriram, Puneet Manchanda · Marketing Science · 2020 · 64 citations

, , +12

Unveiling physicians’ personal branding strategies in online healthcare service platforms

Tingting Zhang, Xiangbin Yan, William Yu Chung Wang et al. · Technological Forecasting and Social Change · 2021 · 41 citations

, , +14

Brain Branding: When Neuroscience and Commerce Collide

Bree Chancellor, Anjan Chatterjee · AJOB Neuroscience · 2011 · 26 citations

, , +10

1–5 of 21

Authors

55

  1. PM
    Puneet Manchanda

    University of Michigan, United States

    2 publications · 200 citations

    2

    h-index

  2. QC
    Qin Chen

    University of Science and Technology Beijing, China

    1 publications · 41 citations

    1

    h-index

  3. BR
    Bharath Rajan

    Georgia State University, United States

    1 publications · 13 citations

    1

    h-index

  4. MD
    Marjorie Delbaere

    University of Saskatchewan, Canada

    1 publications · 11 citations

    1

    h-index

  5. SK
    Saroj Kumar Datta

    Mody University of Science and Technology, India

    1 publications · 12 citations

    1

    h-index

1–5 of 55

Institutions

40

  1. Office Of Health Economics

    London, United Kingdom

    1 h-index

    1 publications

    17 citations

  2. Alexandru Ioan Cuza University

    Iasi, Romania

    1 h-index

    2 publications

    34 citations

  3. University Medical Center

    Lubbock, United States

    1 h-index

    1 publications

    12 citations

  4. Yale Cancer Center

    New Haven, United States

    1 h-index

    1 publications

    22 citations

  5. Georgia State University

    Atlanta, United States

    1 h-index

    3 publications

    39 citations

  6. University of Science and Technology Beijing

    Beijing, China

    1 h-index

    3 publications

    123 citations

  7. University of Saskatchewan

    Saskatoon, Canada

    1 h-index

    1 publications

    11 citations

  8. University of Pennsylvania

    Philadelphia, United States

    1 h-index

    2 publications

    52 citations

1–8 of 40

Venues

  1. 2

    h-index

  2. Academic Medicine

    2 publications · 25 citations

    2

    h-index

  3. PubMed

    Repository · 2 publications · 147 citations

    2

    h-index

  4. American Journal of Public Health

    JPH · 1 publications · 92 citations

    1

    h-index

  5. AJOB Neuroscience

    1 publications · 26 citations

    1

    h-index

1–5