Concepedia

Elisabeth Honka

EH

17

Publications

1.3K

Citations

13

H-Index

2005

Active since

Affiliations

University of California, Los Angeles(Current)

Anderson University - South Carolina

University of Chicago

New York University

University of Pittsburgh

Elisabeth Honka is an author at University of California, Los Angeles specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer ChoiceConsumer Decision MakingFinanceBusinessEconomicsAdvertisingSearch Costs

Publications per year

2005–2024

17

Publications

17

Quantifying search and switching costs in the US auto insurance industry

Elisabeth Honka · The RAND Journal of Economics · 2014 · 310 citations

Demand Management, Economics, Choice Model +15

Advertising, consumer awareness, and choice: evidence from the U.S. banking industry

Elisabeth Honka, Maria Ana Vitorino · The RAND Journal of Economics · 2017 · 167 citations

Behavioral Decision Making, Consumer Study, Targeted Advertising +18

Simultaneous or Sequential? Search Strategies in the U.S. Auto Insurance Industry

Elisabeth Honka, Pradeep K. Chintagunta · Marketing Science · 2016 · 157 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Research +25

The effects and role of direct-to-physician marketing in the pharmaceutical industry: an integrative review.

Puneet Manchanda, Elisabeth Honka · PubMed · 2005 · 135 citations

Pharmaceutical Practice, Healthcare Marketing, Management +7

Quantifying Search and Switching Costs in the U.S. Auto Insurance Industry

Elisabeth Honka · SSRN Electronic Journal · 2012 · 110 citations · Full text

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