Concepedia

Maria Ana Vitorino

MA

11

Publications

996

Citations

11

H-Index

2008

Active since

Affiliations

University of Minnesota(Current)

University of California, Los Angeles

University of Pennsylvania

Centre for Economic Policy Research

University of Chicago

Maria Ana Vitorino is an author at University of Minnesota specializing in marketing, business, and management.

Top concepts

BusinessMarketingManagementConsumer ResearchEconomicsEconomic AnalysisFinanceMarket DesignBusiness StrategyAdvertising

Publications per year

2008–2021

11

Publications

11

Brand capital and firm value

Frederico Belo, Xiaoji Lin, Maria Ana Vitorino · Review of Economic Dynamics · 2013 · 209 citations

Marketing, Management, Brand Strategy +8

Advertising, consumer awareness, and choice: evidence from the U.S. banking industry

Elisabeth Honka, Maria Ana Vitorino · The RAND Journal of Economics · 2017 · 167 citations

Behavioral Decision Making, Consumer Study, Targeted Advertising +18

Empirical Entry Games with Complementarities: An Application to the Shopping Center Industry

Maria Ana Vitorino · Journal of Marketing Research · 2012 · 140 citations

Shopping Center Industry, Market Equilibrium, Game Theory +20

Decomposing firm value

Frederico Belo, Vito Gala, Juliana Salomão et al. · Journal of Financial Economics · 2021 · 125 citations

Financial Management, Firm Value, Business +5

Understanding the Effect of Advertising on Stock Returns and Firm Value: Theory and Evidence from a Structural Model

Maria Ana Vitorino · Management Science · 2013 · 96 citations

Consumer Research, Market Analysis, Management +16

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