Tong Guo

“Let the Sunshine In”: The Impact of Industry Payment Disclosure on Physician Prescription Behavior

Tong Guo, S. Sriram, Puneet Manchanda · Marketing Science · 2020 · 64 citations

Health Professions, Marketing, Pharmacy Practice +12

The Effect of Information Disclosure on Industry Payments to Physicians

Tong Guo, S. Sriram, Puneet Manchanda · Journal of Marketing Research · 2020 · 62 citations

Law, Health Services Administration, Internal Medicine +11

Debunking Misinformation About Consumer Products: Effects on Beliefs and Purchase Behavior

Jessica Fong, Tong Guo, Anita Rao · Journal of Marketing Research · 2022 · 40 citations

Social Sciences, Marketing, Social Psychology +11

Soul and machine (learning)

Davide Proserpio, John R. Hauser, Xiao Liu et al. · Marketing Letters · 2020 · 34 citations · Full text

Computing, Computer Science, Artificial Intelligence +5

Are people overoptimistic about the effects of heavy drinking?

Frank A. Sloan, Lindsey M. Eldred, Tong Guo et al. · Journal of Risk and Uncertainty · 2013 · 30 citations · Full text

Social Sciences, Psychology, Social Psychology +11