Concepedia

Anita Rao

AR

11

Publications

459

Citations

11

H-Index

2014

Active since

Affiliations

University of Chicago(Current)

Google (United States)

Microsoft (United States)

Massachusetts Institute of Technology

University of Toronto

Anita Rao is an author at University of Chicago specializing in management, marketing, and business.

Top concepts

MarketingManagementBusinessConsumer BehaviorConsumer ResearchDigital MarketingConsumer Decision MakingArtsConsumer UncertaintyAdvertising

Publications per year

2014–2022

11

Publications

11

How do firms make money selling digital goods online?

Anja Lambrecht, Avi Goldfarb, Alessandro Bonatti et al. · Marketing Letters · 2014 · 169 citations

Digital Goods Online, Electronic Marketplace, Digital Business +6

Demand for “Healthy” Products: False Claims and FTC Regulation

Anita Rao, Emily Wang · Journal of Marketing Research · 2017 · 74 citations

Consumer Uncertainty, Ftc Regulation, Federal Trade Commission +26

Online Content Pricing: Purchase and Rental Markets

Anita Rao · Marketing Science · 2015 · 47 citations

Consumer Uncertainty, Digital Marketing, Canonical Theory Models +18

Deceptive Claims Using Fake News Advertising: The Impact on Consumers

Anita Rao · Journal of Marketing Research · 2021 · 41 citations

Fake News, Digital Marketing, Targeted Advertising +21

Debunking Misinformation About Consumer Products: Effects on Beliefs and Purchase Behavior

Jessica Fong, Tong Guo, Anita Rao · Journal of Marketing Research · 2022 · 33 citations

Consumer Uncertainty, Behavioral Decision Making, Purchase Behavior +21

Rows per page

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