Anita Rao - Concepedia

Author

Anita Rao

University of Chicago ORCID

Also Known As

A. Rao, Anita Rao

Publications

516

Citations

H-Index

Concepts

All Affiliations

University of Chicago Google (United States)Microsoft (United States)Massachusetts Institute of Technology University of Toronto

About

Anita Rao is an author at University of Chicago specializing in management, marketing, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	7	7	409
2	Business	6	6	368
3	Arts	3	3	86
4	Communication	2	2	74
5	Public Health	1	1	74

Anita Rao

Publications

459

Citations

H-Index

Page 1

	Year	Citations
How do firms make money selling digital goods online? Anja Lambrecht, Avi Goldfarb, Alessandro Bonatti, Marketing Letters Digital Goods OnlineElectronic MarketplaceDigital BusinessDigital MarketingManagement	2014	169
Demand for “Healthy” Products: False Claims and FTC Regulation Anita Rao, Emily Wang Journal of Marketing Research Consumer UncertaintyFtc RegulationFederal Trade CommissionConsumer ResearchConsumer Fraud	2017	74
Online Content Pricing: Purchase and Rental Markets Anita Rao Marketing Science Consumer UncertaintyDigital MarketingCanonical Theory ModelsConsumer ResearchMarket Design	2015	47
Deceptive Claims Using Fake News Advertising: The Impact on Consumers Anita Rao Journal of Marketing Research Fake NewsDigital MarketingTargeted AdvertisingConsumer ResearchConsumer Fraud	2021	41
Debunking Misinformation About Consumer Products: Effects on Beliefs and Purchase Behavior Jessica Fong, Tong Guo, Anita Rao Journal of Marketing Research Consumer UncertaintyBehavioral Decision MakingPurchase BehaviorConsumer StudyConsumer Research	2022	33
How do firms make money selling digital goods online Anja Lambrecht, Avi Goldfarb, Alessandro Bonatti, London Business School Research Online (London Business School) Digital Goods OnlineElectronic MarketplaceDigital BusinessDigital MarketingManagement	2014	26
Strategic Research and Development Investment Decisions in the Pharmaceutical Industry Anita Rao Marketing Science Pharmaceutical InnovationStrategic ResearchManagementIntellectual PropertyTechnology Transfer	2020	19
Do “Made in USA” Claims Matter? Xinyao Kong, Anita Rao Marketing Science	2021	15
Industry-funded research and bias in food science Anita Rao Quantitative Marketing and Economics	2022	12
Quality vs. variety: Trading larger screens for more shows in the era of digital cinema Anita Rao, Wesley R. Hartmann Quantitative Marketing and Economics Digital CinemaMore ShowsFilm StudyTheatreGlobal Film Market	2015	12

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