Personalization Analytics

Personalization Analytics is a subfield of customer and marketing analytics that employs customer-level data and quantitative methods (e.g., statistical modeling, machine learning, and experimentation) to design, implement, and evaluate individualized marketing offers, messages, and experiences across touchpoints.

183

Publications

11.1K

Citations

558

Authors

245

Institutions

Publications per year

2017–2026

Parents

Customer AnalyticsMarketing Analytics

Children

Churn Prediction For PersonalizationCold-start ProblemDynamic PersonalizationFairness In PersonalizationMobile App PersonalizationMulti-armed Bandit OptimizationNext-best-action ModelingOffer RecommendationPersonalization MeasurementPersonalized Promotion Optimization

Publications

183

Marketing Analytics for Data-Rich Environments

Michel Wedel, P.K. Kannan · Journal of Marketing · 2016 · 1.1K citations

Business, Marketing, Marketing Management +17

E-Customization

Asim Ansari, Carl F. Mela · Journal of Marketing Research · 2003 · 605 citations

Business, Marketing, Marketing Management +17

LifeLogging: Personal Big Data

Cathal Gurrin, Alan F. Smeaton, Aiden Doherty · Foundations and Trends® in Information Retrieval · 2014 · 421 citations · Full text

Computing, Data Science, Big Data Analytics +5

Generative artificial intelligence in marketing: Applications, opportunities, challenges, and research agenda

Nir Kshetri, Yogesh K. Dwivedi, Thomas H. Davenport et al. · International Journal of Information Management · 2023 · 388 citations

Business, Marketing, Marketing Management +14

Effectiveness analysis of machine learning classification models for predicting personalized context-aware smartphone usage

Iqbal H. Sarker, A. S. M. Kayes, Paul Watters · Journal Of Big Data · 2019 · 299 citations · Full text

Computing, Computer Science, Information Technology +17

1–5 of 183

Authors

558

PS
Philip S. Yu
University of Illinois Chicago, United States
5 publications · 195 citations
5
h-index
QL
Qiudan Li
Chinese Academy of Sciences, China
3 publications · 256 citations
3
h-index
PM
Prasant Mohapatra
University of California, Davis, United States
3 publications · 244 citations
3
h-index
AM
Anirban Mahanti
Data61, Australia
3 publications · 244 citations
3
h-index
SS
Suranga Seneviratne
Data61, Australia
3 publications · 244 citations
3
h-index

1–5 of 558

Institutions

245

1–8 of 245

Venues

arXiv (Cornell University)
Repository · 9 publications · 391 citations
9
h-index
Decision Support Systems
5 publications · 573 citations
5
h-index
Expert Systems with Applications
4 publications · 204 citations
4
h-index
Journal of Direct Marketing
JDM · 3 publications · 170 citations
3
h-index
Journal Of Big Data
2 publications · 375 citations
2
h-index

1–5