Concepedia

Personalized Promotion Optimization

Personalized Promotion Optimization is a data-driven decision-making framework within personalization analytics that systematically tailors promotional strategies to individual user characteristics and behaviors to maximize engagement, conversion, or revenue outcomes.

8

Publications

508

Citations

23

Authors

20

Institutions

Publications per year

2017–2026

6

Parents

Publications

8

Customizing Promotions in Online Stores

Jie Zhang, Lakshman Krishnamurthi · Marketing Science · 2004 · 212 citations

, , +17

On-line personalized sales promotion in electronic commerce

Shih-Kuen Changchien, Chin‐Feng Lee, Yu-Jung Hsu · Expert Systems with Applications · 2004 · 94 citations

, , +14

Personalized Mobile Targeting with User Engagement Stages: Combining a Structural Hidden Markov Model and Field Experiment

Yingjie Zhang, Beibei Li, Xueming Luo et al. · Information Systems Research · 2019 · 84 citations

, , +17

A product-centric data mining algorithm for targeted promotions

Raymond Moodley, Francisco Chiclana, Fabio Caraffini et al. · Journal of Retailing and Consumer Services · 2019 · 37 citations · Full text

, , +14

Detecting Customer Trends for Optimal Promotion Targeting

Lennart Baardman, Setareh Borjian Boroujeni, Tamar Cohen-Hillel et al. · Manufacturing & Service Operations Management · 2020 · 32 citations

, , +17

1–5 of 8

Authors

23

  1. SB
    Setareh Borjian Boroujeni

    Massachusetts Institute of Technology, United States

    2 publications · 42 citations

    2

    h-index

  2. TC
    Tamar Cohen-Hillel

    Ross School, United States

    2 publications · 42 citations

    2

    h-index

  3. GP
    Georgia Perakis

    Massachusetts Institute of Technology, United States

    2 publications · 42 citations

    2

    h-index

  4. LB
    Lennart Baardman

    University of Michigan, United States

    2 publications · 42 citations

    2

    h-index

  5. KP
    Kiran Panchamgam

    Oracle (United States), United States

    2 publications · 42 citations

    2

    h-index

1–5 of 23

Institutions

20

  1. University of Michigan

    Ann Arbor, United States

    3 h-index

    3 publications

    254 citations

  2. Ross School

    East Hampton, United States

    3 h-index

    3 publications

    254 citations

  3. Oracle (United States)

    Austin, United States

    2 h-index

    4 publications

    84 citations

  4. Massachusetts Institute of Technology

    Cambridge, United States

    2 h-index

    4 publications

    84 citations

  5. Carnegie Mellon University

    Pittsburgh, United States

    1 h-index

    1 publications

    84 citations

  6. Northwestern University

    Evanston, United States

    1 h-index

    1 publications

    212 citations

  7. Boston College

    Boston, United States

    1 h-index

    1 publications

    25 citations

  8. De Montfort University

    Leicester, United Kingdom

    1 h-index

    2 publications

    74 citations

1–8 of 20

Venues

  1. Marketing Science

    1 publications · 212 citations

    1

    h-index

  2. Information Systems Research

    ISR · 1 publications · 84 citations

    1

    h-index

  3. Electronic Commerce Research and Applications

    1 publications · 14 citations

    1

    h-index

  4. Operations Research

    1 publications · 25 citations

    1

    h-index

  5. Journal of Retailing and Consumer Services

    1 publications · 37 citations

    1

    h-index

1–5