Concepedia

A product-centric data mining algorithm for targeted promotions

Raymond Moodley, Francisco Chiclana, Fabio Caraffini, Jenny Carter

Journal of Retailing and Consumer Services · 2019 · 37 citations · 46 references

Open access

Concepts

BusinessMarketingMarketing ManagementData MiningMarketing AnalyticsPromotion ManagementPoint-of-purchase PromotionProduct ClassificationPromotion AnalyticsPromotion StrategyPromotional StrategySales PromotionPersonalized Promotion OptimizationPromotion PlanningPromotion TargetingPromotional OptimizationPromotional Targeting

References

46

Mining association rules between sets of items in large databases

Rakesh Agrawal, Tomasz Imieliński, Arun Swami · 1993 · 14.8K citations · Full text

Computing, Computer Science, Retail Management +13

Fast algorithms for mining association rules

Rakesh Agrawal, Ramakrishnan Srikant · 1998 · 10.8K citations

Computing, Computer Science, Data Science +14

Toward the next generation of recommender systems: a survey of the state-of-the-art and possible extensions

Gediminas Adomavičius, Alexander Tuzhilin · IEEE Transactions on Knowledge and Data Engineering · 2005 · 10.3K citations

Computing, Computer Science, Information Retrieval +14

FCM: The fuzzy c-means clustering algorithm

James C. Bezdek, Robert Ehrlich, William E. Full · Computers & Geosciences · 1984 · 6.6K citations

Computing, Computer Science, Data Science +9

An introduction to hidden Markov models

L. R. Rabiner, Biing‐Hwang Juang · IEEE ASSP Magazine · 1986 · 4.8K citations

Computing, Computer Science, Computational Linguistics +10